Victoria's Secret says goodbye to their angels: "We need to stop paying attention to what men want"
Victoria's Secret begins a new stage with one of the most significant changes of the firm to date.After years of criticism of his famous parade for the harmful beauty standards they promoted, the brand has decided to say goodbye to Los Angeles who have been representing it for decades.
Since his first great show in 1995, the expectation for the parade did not stop growing year after year, becoming one of the most famous and opulent fashion catwalks worldwide.However, the new generations did not see with good eyes the aesthetic canon that fostered and what had to be done to get those bodies that Victoria's Secret considered as the only ones that were valid.
This thought led the brand to create several controversies, as a campaign on the "perfect body" with very thin women.Immediately many users on social networks commented that this type of advertising encouraged anorexia and imposed on women an "ideal of ridiculous beauty".
All these controversies, added to the poor image that the firm has among young.
"We needed to stop paying attention to what men wanted and, on the other hand, revolve around what women want," said Martin Waters, executive director of the firm.The CEO added that he feels that Victoria’s Secret angels have already fulfilled their stage and that from the brand they consider that they are no longer relevant at the cultural level.
From now on there will be 7 women who represent the well -known brand, personifying the diversity for which they want, Free -style skier Eileen Gu, Model Plus Size Paloma ElseSser and the photographer and founder of #Girlgaze Founder Amanda de Cadet.
Until now, the Victoria's Secret Marketing campaign consisted of pharaonic parades of infinite legs and sculpted bodies carrying its lingerie, however, the new 'vs collective' will be responsible for giving voice to "what women want".
These new strategies will be carried out by the new ambassadors of the brand, such as dissemination podcasts.Meanwhile, we will have to wait for the spring of 2022 to learn about the new projects that the brand has in mind.
