All The Viral Korean Makeup Trends You'll Want To Try
Until now we have heard long and hard about Korean cosmetics, whose 10-step routine -which according to some experts can be summed up in just 4- is already for many a table of beauty commandments that they comply with every week. And surely you have also fallen at the feet of its natural formulas, its adorable packaging and its expensive way of caring for the skin. But cosmetics is not the only thing that crosses borders in the Asian country, which is currently experiencing a golden moment in terms of the expansion of its culture: makeup is also sweeping outside its borders.
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Korean makeup has become an art that continues to monopolize the trends of social networks, mainly on TikTok and Instagram, home to the main Korean beauty influencers and where much of the West is recreating their looks. Blame for this fever around the K-makeup also have the actresses and singers, whose style causes real fury. You just have to look at the success of HoYeon Jung, the protagonist of The Squid Game or the influence exerted by artists like Jennie, from Blackpink, or the Thai Lisa, from the same group, who has been named ambassador for firms like MAC Cosmetics.
If we talk about makeup, the style of Korean women usually has some features in common. Less ornate than what we are used to seeing, they usually opt for makeup bases that leave the skin natural, with a glow effect instead of matte. Nor are his tricks to enlarge the look missing, such as placing points of light in strategic places; Much less soft colors, such as pink or peach, two of the best-selling shades in Korea when it comes to blush or lip tints. We review the most viral Korean makeup trends of the moment: this is how you can recreate the K-makeup looks that are sweeping celebrities and influencers.
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Glitter to highlight the look
Surely you know the trick of placing a point of light right on the tear using the illuminator, right? But the Koreans go further: they usually outline the lower water line with liquid glitter eyeliner. In this way, unlike shadows, they achieve a juicier effect on the eyes and a more intense shine. Who you will always see use this method is the makeup artist Pony, a benchmark in social networks.
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'no makeup' effect for day to day
Few master the art of wearing makeup better but without looking like it than the Koreans. On rare occasions you will see completely matte foundations or marked contouring. They prefer to bet on fluid foundations or natural powders, which combine with a light pink blush, like Jennie from Blackpink.
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always straight eyebrows
While here we cling to plucking the eyebrows always leaving an arch at the height of the iris, in South Korea it is not usual to see this type of design. Koreans opt for straight eyebrows, a softer style that is also often associated with a youthful look, and which in their case is quite natural. If you want to try it, before completely changing the design of your eyebrow (if you have abundant hair, it would not be advisable to force it), try to recreate them using a pencil and combing them in the same direction.
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fake freckles
Lately we can't stop seeing this little trick in Korean makeup tutorials. And it is that it is common that with the eye pencil –usually a marker-type eyeliner– beauty marks are made on the face. Freckles are one of the most common, as the rapper Lisa has done in this photo, but they also usually mark a small mole near the eyes. The trick to make it as natural as possible? Once the eyeliner dries, you simply have to cover the freckles with a little setting powder or use a sponge with a drop of makeup to cover it subtly.
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Forget powerful lipsticks: lip tint is popular in Korea
There is no toiletry bag in Korea that does not have a lip tint, something that is used by men and women almost equally. Tints are the makeup they use daily to color their lips in a more natural way. In fact, it is one of the best-selling cosmetic products in the country. There are liquid, creamy, gel dyes... And also with stronger and softer colors, but the ones that abound are usually orange or red, like this one worn by the singer Somi.
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