In Haute Couture Week, Chanel has made a new commitment to culture, as we have seen in recent times. Virginie Viard has given a 180-degree turn to the firm, seeking that in addition to a commitment to fashion there is a social level.
The brand wants to transcend beyond the parades, it seeks to leave a mark and, in addition to the literary and philosophical talks, this year they go further. Virginie has invited the contemporary artist Xavier Veilhan to create a series of films or 'fashion films' with an exceptional protagonist: Carlota Casiraghi. Although we have only been able to see a preview, on January 25 at 2:00 p.m. we will be able to see the rest of what they have presented today.
Coinciding with the brand's haute couture show, which will be the same day two hours before, the maison has set out to be in the news all week, not just on the day of the appointment at the Grand Palais.
In these first seconds of images that have been provided to us, we can see the Chanel ambassador and skilled rider Charlotte Casiraghi riding a steed, dressed in the firm's legendary tweed jacket. As they tell us, in addition to Carolina's daughter, drawings and sculptures by the French artist Xavier Veilhan will be revealed.
A curious and very creative bet that is the response to Virginie Viard's invitation. Xavier Veilhan has created a visual universe at the crossroads of fantasy and reality, like the magic of Chanel haute couture that we will see in detail on the 25th.
Since the Monegasque signed with the maison, her life has taken a radical change. Ela had been the image of Gucci and Saint Laurent, and while with those firms she limited herself to being photographed in campaigns and attending fashion shows, with Coco's signature her presence has multiplied.
Carlota has been the protagonist of the firm's reading club and led the talk with the French novelist Camille Laurens in an act that is part of the bimonthly meetings that she holds together with the French maison, whose purpose is to vindicate the figure of forgotten authors who with their texts speak of female emancipation and empowerment. The choice of Laurens is due to the fact that, as Casiraghi indicated, “she is very important in the literary environment, and the issue of female emancipation is vital in her last two books. She also explores a lot of stylistic possibilities, and that enriches the French language,” she noted.
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But she has also shown us other facets. We were able to see it at the presentation of the cruise collection through a film of the parade at the Carrières de Lumières, a new audiovisual document directed by Inez & Vinoodh. And it is that, surprising locals and strangers, Carlota Casiraghi, who this time was not in the show to talk about books, took the stage to sing along with Sébastien Tellier, who represented Eurovision in 2008 and who in 2014 acted in a Haute Couture show for the maison under the tutelage of Karl Lagerfeld. An unexpected show. Turned into a complete Brigitte Bardot, she showed off a sensual voice wearing jeans, a sequined blazer and midi high-heeled shoes with masculine aesthetics with transparencies.
What will be next?