With the endorsement of the successes already achieved, Seville wants to continue taking steps in the international projection career that has begun in recent years.After the Goya or the MTV awards, among other international cultural events welcomed by the city, the aspiration is now to house a Grammy ceremony, which are considered as Oscar of the music industry.
The gala of these awards, which has been delivered since 1959 the National Academy of Recording Arts and Sciences, has always taken place in cities such as Los Angeles and New York, so going out to Europe would mean a great novelty.Since 2000, the aforementioned Academy also delivers the Latin Grammy, given the growing importance of the market and musical production in the field of Latin America and among the Latin population of the United States, which have not left the country either.
As confirmed to this newspaper Municipal Fuentes, the City of Seville has maintained a first contact, as a survey, with the organizers to show the interest of the city and study if there are possibilities that the Grammy come to Seville in some next edition.The meeting was held a few months ago and, for the moment, there is nothing closed, because it was only trying to make a “tanteo”.But it is true that Seville has already taken a first step.
In any case, it is complicated that the option of Seville houses the Grammy ceremony, if existed, was given before 2022, since the academy has already announced the dates for the editions of 2020 and 2021: the ceremonies 62 and 63 ofThe history of these awards will take place on January 26 and 31 respectively.
On this occasion, the capital starts with the advantage of fame harvested in recent months, mainly, after having become the scene of the delivery of the EMA MTV awards, the other great appointment of the music industry, in this case, European.An event with which Seville left a mark and that allowed the name of the city to circulate for several months through the world in the promotion campaigns made by the chain and that included videos of the city.
In fact, when it was officially announced that Seville would welcome the MTV, in the spring last year, the possibility of being the Grammy had already been processed.We worked in parallel with both brands.
However, from the first hour there was a greater connection with the MTV and at the beginning of 2019, three meetings were held with maximum viacom responsible, American media conglomerate that is part of the chain, such as Raffaele Annecchino, head of the company for the southand West of Europe, the Middle East and Africa, and Manuel Gil, general director of the MTV in Spain.In the case of the Grammy, only progress has been made in a very preliminary phase and it has not been, for now, possible to reach any agreement, not even a pre -agreement to tie this option for Seville.
The impact that this type of event has for the city is very important, because to direct income is added an unpayable world projection.The MTV was estimated at 50 million but then there is the media and the Seville show was followed by 34% more viewers in the world.The last Grammy have had a television monitoring of more than 25 million viewers only on television, which gives an idea of the reach of this event.