Pronovias adds the Vera Wang bridal line to its portfolio of brands
Madrid – After the intense rumors that circulated at the beginning of this week in relation to a possible strategic alliance or license agreement between both companies, the Pronovias Group, a company specialized in the bridal fashion sector, has confirmed the addition of Vera Wang Bride to its portfolio of brands. A wide catalog that in this way manages to complete to bring together a total of six firms under its umbrella: Pronovias, House of St. Patrick, White One, Nicole Milano, Lady Bird and, now, Vera Wang Bride. New brand created by the iconic New York designer in order to bring together everything related to her line of wedding dresses, one of the main pillars that sustain the creative universe "Vera Wang". Designer who is especially valued for being one of the favorites of countless well-known faces when it comes time to go to celebrations such as weddings and red carpets, as a result of which Wang has come to dress countless characters such as Selena Gomez, Zendaya, Diane Kruger, Victoria Beckham or Hailey Bieber.
As detailed by the Pronovias Group itself, the company has signed a license agreement with Vera Wang by virtue of which Pronovias, for a period of 10 years, will be in charge of making, distributing and marketing the designs of the Vera brand Wang Bride. An offer that will be expanded with more affordable dresses in which, however, neither the quality nor the artisanal value that the New York designer has managed to show off will be compromised. Who, for his part, with this alliance, and working "hand in hand" with Pronovias, will use the Group's leadership position within the bridal fashion sector, and its global distribution network, to extend the Vera Wang Bride brand to new audiences and markets.
“With this agreement, the Pronovias Group reaffirms its position as a world leader in the bridal fashion industry and consolidates its expansion in the Chinese and American markets, in addition to achieving greater international visibility”, the Pronovias Group explained to us. through a statement. Some statements that they also use to highlight how this agreement will also allow the company, acquired in July 2017 by the private equity firm BC Partners, "to increase its portfolio of brands with the incorporation of a new firm of the stature of Vera Wang, a great success for the positioning of the Group in the luxury sector”.
“Pronovias Group is one of the most respected and successful bridal fashion companies in the world, with a great international reach”, adds Vera Wang herself. “But the most important value we look for in a company when we sign a license agreement”, details the New York designer, “is its ability to create a great product”. “The product is the king; is the origin of everything”, and “Pronovias Group understands this premise perfectly”.
A collection of wedding and party dresses between 1,600 and 4,000 euros and available in sizes from 32 to 60
The result of this alliance, which is also the first collaboration established Between the Pronovias Group and the designer, a complete collection of 60 wedding dresses and 60 party dresses has been made, all of them designed entirely by Vera Wang and her team. A series of pieces that are characterized by their risky and attractive designs and by the use of “premium” fabrics and materials and hand-finished, which will become available from next October 2021 in Pronovias stores as well as in a selected list of wholesale establishments spread across different corners of the world.
In addition to this presence in the offline medium, Vera Wang Bride will have its own website, its own profiles on social networks, its own “ad hoc” marketing strategy and its own global distribution plan. All of them tools that the Pronovias Group will use to publicize and market Wang's different bridal proposals. A rich range of dresses that, in keeping with Pronovias' inclusion policy, will be available in sizes from 32 to the 60, in a price range that will oscillate between 1,600 and 4,000 euros, and that will also include sustainable options. All these important characteristics of this Vera Wang Bride collection, to which from January 2022 will be added a collection of dresses for special occasions designed by Wang.
“My intention was to guarantee the identification of certain design codes typical of Vera Wang”, adds the designer; She who explains how she "wanted to maintain creativity as the indisputable pillar of our brand, without sacrificing this new opportunity to reach more brides." “Vera Wang Bride's designs express great respect for the creative process, for quality, for individuality, for imagination,” she notes, “but most of all, for women.”
“Working with Vera Wang and her team has been an incredibly enriching experience”, details Amandine Ohayon, executive director of the Pronovias Group. "There is a real commitment between both parties for the success of the new Vera Wang Bride brand." Something that will undoubtedly happen thanks to "Vera's unique style and iconic designs", along with "our great ability to obtain high-quality materials and our technical skills". A complementation of elements that has already managed to give rise to "a unique collection that we are proud to be able to offer to all fashion-loving brides around the world."
