Momad would enhance image counseling in fashion, footwear and accessories
Madrid, 27 Jan. (Europe press)-
The International fashion, footwear and accessories show (Momad), to be held from 4 to 6 February in Ifema Madrid, has reached an agreement with the International Association of image consultants (AICI) to participate in the fair and show professionals in the sector the importance of image consulting.
"an increasingly claimed specialization that allows businesses to offer a more personalized service to the final customer by improving the purchase experience and return, with a direct impact on sales and the recurrence of customers," Ifema Madrid said in a statement.
This agreement is intended to integrate personalised image advice into the process and purchase decision, both by business staff and through collaboration with image advisors such as members of AICI Spain.
During the celebration of Momad, the Association will have a space in which the attending professionals can enjoy different experiences, such as color analysis, style and morphology, or the study of visagism and makeup in order to be able to check firsthand how advice can modify decision-making more appropriately when buying clothes, shoes and accessories.
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In parallel with this collaboration, within the Imagen Forum, a talk will be given in order to explain in detail the benefits that image consulting can bring to businesses.
During that week, the fair venue will also host the Intergift, Madridjoya and Bisutex fairs, completing the first major event of the year in Europe from all these sectors linked to 'lifestyle'. All professionals who wish to go to Momad can do so by getting their visitor pass through the web.
Since Ifema Madrid, a health protocol has been put in place to strengthen controls and extend all security measures. All participants from seconded countries will be required to attend the fair and obtain the QR Spain travel Health for participants from third countries. If not, a negative test will be requested within 24 hours prior to arrival at the fair.
At the same time, the organization provides participants with PCR and antigen tests in their own premises, if they are necessary for access to the fair or for transfers back to their origin.
