Fashion Mexico returns with its sixth edition to exalt regional fashion
In 2013, Mexico began in the state of Veracruz, under the direction of Thalía Garla, actress and designer and as deputy director Daniel Alarcón, Communicologist and Designer.Both gathered forces and creativity to make a regional fashion, with the mission of exalting designers in the region, supporting musicians and entrepreneurs.This path took a pause and now in the frameOn the one hand the rest clothes that made us adopt this confinement by the Covid-19 pandemic.
Witnessing catwalks in the states of the Mexican Republic is novel and historical for Mexico, the emblematic monuments of the states had never been filled to show fashion and haute couture that these corners have;After the pandemic coup, the reactivation of the fashion industry began to be seen not only in large cities but also in the corners of the country.Previous months, Fashion Week Mexico presented great designers in different states: Monterrey, Yucatán, Quintana Roo, State of Mexico and Nuevo León, to close on CDMX, now it is Fashion Mexico who takes the reins of the fashion of the Veracruz state and this will be thisNovember 21 when Xalapa's viaduct becomes catwalks with contemporary fashion proposals.
This time the designers and firms that will be present are: Xavier Arcos, a firm that creates maximalist, elegant and sensual clothes, this brand since it began celebrating sexual diversity;Pedro Ceja, peculiar brand for putting details on his garments, bright and textile colorful auctions;Iker a dry, brand for both sexes, minimalist to use in special events;Robin Mota with his firm "Berlin del Real" is a firm specialized in comfort and urbanism Street Wear;María Sainz is a designer of Saenz, firm of luxury dresses for women;Thalia Garla, is the designer of the firm who also bears her name and is women's clothes, her proposals are dressed for every occasion with a sexy and elegant touch;Daniel Alarcón Designer of his “Hipstah” firm who is urban, youthful and colorful clothes and finally Alex Zepeda and also signature homonym full of garments with uneven cuts and silhouettes that make their proposals special.
“Everything in us is fashion, to the pants we use while we make Home Office;Everything defines our style, however, it is time for fashion to resume ‘glam’, paraphernalia.We have already spent difficult moments, losses, changes, it is time to return, ”said Daniel Alarcón, Mexico Fashion Deputy Director and who will debut as a designer presenting his first collection under his own signature named" Hipstah ".
The selection of designers is held every year through a contest in which more than 50 Veracruz designers go to the call to win a place inside this catwalk.Only five designers are selected but with this return and the emotion for only occasion there will be seven.The selection of designers is made based on quality, concept and colored pallets.The Judges Committee is always open to innovative proposals and proposals that make the region vibrate with their garments.In addition, the closure of this fashion day is made by a renowned designer in the industry.In past editions the firm of Galo Bertín, urban clothing designer for men and that has also been present at the Mercedes Benz Fashion Week Mexico Fashion Week, was the great designer invited to the catwalk.
This occasion will be carried out by designer Alán Zepeda, who since 2011 has his signature under his same name.The poblano designer performs avant -garde sewing and debuted after his participation in Elle Mexico designed in 2010, reality show of fashion designers who promoted him to reach more corners and now excel.On this occasion Zepeda will be the guest of fashion honor Mexico.
The catwalks of the Fashion Week worldwide and national use emblematic locations such as the Eiffel Tower of Paris, the monument to the Revolution, the Angel of Independence in Mexico City.The previous editions of Fashion Mexico have been carried out in the viaduct of the Juarez Park, in the roundabout of the Illustrious Xalapeños and in the Glorieta Domínguez and Buis, to mention some places.This 2021, the Mexico Fashion Headquarters will be in one of the main arteries of the State: the Xalapa viaduct tunnel, where great historical murals have been made that adorn the journey.
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“We are going to throw the house through the window, it is an edition for all tastes, it will be very important to be able to show the art of Veracruz designers.The pandemic left us a little hung with this, the fashion that will be exhibited in this event will be first level, the parades, the models, the clothing, ”said Daniel Alarcón, in an interview for El Economista and who was asked about details about hisFirst collection already on catwalk.
"Hipstah" is an urban, visual, colorful brand, designed for men inspired by pop art.It is 100% Mexican and has garments such as: shirts, shirts, sweatshirts, ponchos, jackets with bomber cut, tennis, socks and boots, which according to the designer if women like, they can also join to wear some of their garmentsthat are designed for Latin bodies who like to dress comfortable but with a lot.
“I make the clothes for me, I can think of things and this brand was born because of a personal need, I wanted certain things that did not exist and I said if you cannot or are not going to do it, I have had the luck that many peopleLike the brand and finally in order this year I will present as a designer, ”Alarcón added.
Being a communicologist and non -fashion designer, Alarcón had to think about all the work done by designers and began to get involved as a fashion designer.It was essential to document and interfere beyond the planning of the holiday that is fashion Mexico, the reason for being of clothes, how it is composed, how it is made and gave the task of searching and doing everything from scratch because it knows that it entersto a market full of competition with designers by profession.
The fabrics that make up their collection are of repellent materials, polyester, cotton and reflective fabrics, photoluminescent fabrics.Starting from its Veracruz roots, Alarcón made this collection thinking of clothes that can be used in the region and in the city without any problem.“There are elements of my childhood such as the sweets that inspired me, there are purple garments, lemon green, dwellings and garments that shine, I had already had collaborations but for the first time I put order to my ideas and it is the perfect time to present my collection".
We will not see collections of “Hipstah” as normally the fashion firms present, which are for seasons, spring-summer, autumn-winter, Daniel Alarcón commented that he plans to launch proposals once a year to last in the closets of all those people whoYou like to bring unique and defined things applying the care of Fast Fashion.
Isamar.Ramirez@electonomist.mx
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