Mexico is present at Fashion Week in Dubai
Mexico is the country that will open the fashion pavilion of the Dubai 2020 Expo.This edition will be the first time in which fashion will be presented within this exhibition.On this occasion Brenda Jaet, director of Dubai Fashion Mexico, chose seven outstanding designers who will have the mission of exalting what is the fashion of this side of the world under the theme of tolerance and inclusion.
The director made the selection of designers thinking about the firms that have that message in their brand: fashion for all/.And he also thought of designers who have some social or environmental cause with their signature and thus go with double and powerful message.
“I lived frustrated, all industries such as music, art, dance, on the agenda that Dubai presents every year, and fashion never, this time they have let us in, this door I managed to open, I hope I do not close andThat the year entering goes with a list of 17 designers and not 7 ”, Brenda Jaet said excitedly, in an interview for the economist.
Expo 2020 Dubai is a pavilion that has 192 invited countries to present the best of its culture in general.This world exhibition lasts 6 months, with the purpose that most people can attend and in this way a real estate bubble can be made.These types of activities have existed for more than 170 years with the aim of being an apolitical event and focused on the progress of humanity, the first world exhibition was held in London in 1851.
On this occasion Bernardo Noval, the person in charge of the Pavilion of Mexico in Dubai, in a talk told Brenda Jaet, fashion communicator, what he was doing for the Dubai Expo and immediately united strength to seek resources and bring Mexican fashion toThat he knew the world, that folklore and creativity, elegance and general influence of the country be seen by the variety of climate we have and with the range of proposals that Mexico always has under the arm.“The idea is to reactivate the economy, that these bilateral business relations links are achieved, where they (foreigners) invest in the country or give their point of sale to the designers we carry, who raise orders, thatIt's the run, ”says Brenda.
With the support of the Ministry of Foreign Relations and with the sponsorship of private companies, the designer's catwalks, Benito Santos, Armando Takeda, Lydia Lavin, Montserrat Messeguer, Pineda Covalin, Carlos Pineda and Jasive Fernández.
"If we knew our designers a little more, to their processes, to the hands behind the industry, we would buy it more, and we could hardly consume clothes than not our people".
The designers who are going to represent Mexico in this pavilion have a very characteristic seal of their signature for example: Benito Santos, is the designer who makes luxury dresses for all types of event, for glamorous women, he dressed XimenaNavarrete, the former lady Angélica Rivera, actress Maite Perroni and has a line of wedding dresses and tailoring.Benito Santos' dresses are a dream come true, they are always full of volume and femininity.
Lydia Lavin is a firm that is characterized by having embroidery, lace, waves and is clothing for moving women, women who love being elegant but always full of color.Montserrat Messeguer's firm, daughter of Lydia Lavin and who, like most designers, uses her name as a brand, is a cowboy, fresh, youthful, daring but always thinking about the aesthetics of clothing used in the north, withThe plus that can be used in the province, city, or in the most elegant event or casual food with friends or work.His signature is so striking that Pop Dua Lipa artist, when he came to Mexico, wore the pink cowboy hat with silver details of Montserrat's firm and was what the most presumed on his social networks.
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Armando Takeda is a Mexican/Japanese designer who is characterized by making minimalist garments, fuses traditional techniques with contemporary fashThey are present at Mercedes Benz Fashion Week editions.
Ricardo Covalin is the creative designer of the firm Pineda Covalin, who fills her clothes with flowers, is characterized by using a rich palette of colors and proposals, which makes her signature unnoticed her signature.One of his favorite figures to use in his proposals are the monarch butterfly, beautiful insect that also inspired Dubai Fashion Mexico to use it in the pavilion logo.Brenda Jaet explained that "Mexicans always return to our country, foreigners always fall in love with Mexico and return, this is the monarch butterfly, always return to their country", so both in the designer's pieces and in the logo it isimpossible that we do not stop to admire the beauty of this insect.
Carlos Pineda is a designer who uses a single color for the entire garment, this brand is full of waves, versatility, freshness and elegance.Dresses and skirts are a tribute to folk dance skirts.
Finally Jasive Fernández makes all kinds of clothing including footwear for women who like to dress “serious” but with special details that enhance their clothing.
“I am delighted, it is a dream come true, I did not have in mind that outside this way, but with my 20 years in the industry and knowing it I know that we have everything that is needed to succeed in the world, but we lack infrastructure andsupport from both the government and the industry itself, speaking of businessmen but we have talent, ”said Brenda Jaet,
In an interview with Benito Santos, a designer from Jalisco and fashion icon in Mexico, he told us his enthusiasm and told us about the catwalk he will present at the Dubai Pavilon that is also the spring/summer 2022 collection, there will be 24 departures.It is a collection inspired by the glazed mud ceramics of San José de Gracia Michoacán, a peculiar craft of the region, we mainly find it in the form of pineapple vases, it is so brillose that it is used to decorate households and give life to all cornersWith the light that the material emits.
The color range will be shiny and will go from the imperial blue, emerald green, yellow saffron, red and the black color that always takes strength in its collections.It will have a variation of fabrics and textures because it made sublimated on polyester, that is, there will be fabrics with special impressions, there is silk, organza, satén, chiffon, and crepe, clothes are easy to transport and it is fresh."The style is always to do well stylized silhouettes but this occasion I made the introduction of oversize pieces for the interpretation of the vases, so that they have the similarity, there is a great game of silhouettes that is well integrated".
This exhibition is divided by themes every week and Mexico and fashion touches it in the week that will talk about tolerance and inclusion, an issue that makes a lot of sense with the introduction of new garments of both designer Benito Santos, and the task that all carryThe creatives of making sizes for bodies of different nations.The director of Dubai Fashion Mexico commented on the importance of continuing to fight for a fashion for all speaking both gender and body types."I like to continue with this narrative because the fashion industry well lends to be exclusive asking for very thin bodies or certain physical characteristics and models of different ethnicities were chosen to look like the catwalks of Mexican designers.".
This is how the fashion industry stands to start opening large ties and that clothes are consumed better, premise that all fashion events that propose trends as the main message.
RRG
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Industria de la modaEmiratos Árabes Unidos
