Mans, welcome the luxury of traditional tailoring without conventionalism
Jaime Álvarez, creative director of his own firm Mans, has presented "the decadency", a new work with which he demonstrates his expertise when offering night garments with unlimited possibilities through a style that breaks with the concept of gender.
Coinciding with the completion of the Paris Male Fashion Week, Mans has presented in a face -to -face parade at a sports center in Madrid its proposal for the next autumn winter, in which it reviews the limits of traditional tailoring, to create free garmentsof conventions, a commitment to enjoyment in dress.
"I wanted to make a physical parade, the fashion-films are fine, but they do not have adrenaline and the essence of seeing live garments," argues Jaime Álvarez (La Louisiana-Sevilla, 1994) shortly before starting the parade this paradeWednesday.
To the new collection, the covers a good dose of the romanticism of the Paris of the 1920s, of the aesthetics of Tamara Lempicka and the Art Deco, "of maximalism in the details, to minimalism in what surrounds the women he paints".
Men's garments with whom he wants to pay tribute to luxury and desire "to get back well, to taste for wearing a tuxHe teaches one of his proposals in Muaré, with flasses in satin, of tailoring in its purest form, linked to the Carlist volumetric current in the silhouettes.
Gatsby style suits in beige, with a waist accentuated with jackets with a shirt fist, oxford shirts, 'looks' in which several pieces are superimposed, which covers the knights with warm coats of synthetic hair in purple, pink and white or brown, or more classics in cloth that repels water.
The prints are varied, cheerful and full of color, geometric in different tones, in blue with printed images of some actors and actresses of the time or a false leopard "I like to call it 2.0, more refined and minimalist" in yellow and camel.
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"A mysterious and vampiric luxury, of decadent cabaret," he says, in which those who visit shirts where the neck lengthens or is pleasant, seasoned with a minivolant in silk and georgette, pieces drawn on a narrow shoulder pattern, which combinesWith wide pants.
Impeccable looks with which the designer says he has returned to his origin, after having presented collections that favored comfort, more "easy to carry" and lets him see in military blazers very enthalled with a Mao neck.
The fringes, a reflection of the tradition of its origins, transports them to scarves, and a new collaboration with the tolentino hats firm, imposes the Parisian chic with felt caps as a complement.
Three years after establishing the brand and after winning one of the most prestigious awards in the Who's on Next sector?From Vogue magazine, Jaime Álvarez, says that the time has elapsed has served to formalize his company with a professional base and create a permanent team to produce the collections.
The sale "Online" remains its fort, but it already plans to open some points of sale in Europe, although it prefers to reserve the data.
Mexico and Latin American expansion remains its objective, in addition to keeping high sales in Asia, where in China one of the most popular K-Pop groups, Panthepack, is one of its best customers.C.tangana or actor and director Eduardo Casanova are also faithful to their garments.
"Man has evolved a lot, he has opened his mind and already feels safe wearing a yellow coat or a stamped suit," he says.
