Gigi and Bella Hadid star in advertising campaign with Donatella Versace and Maluma
Designer Donatella Versace made a cameo appearance in recent publicity images for the luxury brand Versace, which were photographed by Mert Alas and Marcus Piggott.
The creative director of the brand stars in the spring 2022 women's advertising campaign alongside supermodels Gigi and Bella Hadid, who are very common in the brand's fashion shows.
She'll interest you: Bella Hadid says she stopped drinking after feeling like she couldn't 'control' herself
With her blonde hair styled in waves, Donatella appears in the color images set against a white background and posing among the Hadids.
While the coordinated looks emphasize the connection between the characters, 26-year-old Gigi and 25-year-old Bella star in a few shots without the designer, pictured as they share a hug wearing boldly colored latex dresses, or cradling bags and minibags displaying the iconic logo. of the jellyfish
The family bond between the Hadid sisters and their close relationship with the 66-year-old designer is at the core of the campaign concept, which was launched on Thursday.
"Family is always at the heart of everything I do, which is why I love Bella and Gigi so much. They perfectly exemplify the strength between sisters and share that message with our Versace sisterhood around the world," the designer said, adding that he wanted the campaign to be "a warm hug for the global Versace family in early 2022."
In addition, the new face of Versace, Maluma, makes a cameo in some of the images with the models. A few days ago it was reported that the 27-year-old Colombian singer was chosen as the new face of the brand, appearing in the male advertising campaign. Versace, which was unveiled last week.
On that occasion, the designer advanced the new campaign on her Instagram account, inviting her more than 7.5 million followers to guess the name of the new face.
She continues reading: Hailey Bieber gives a sneak peek of her next skincare line as she poses in a provocative swimsuit
Versace replicated the move for this campaign as well, sharing a behind-the-scenes image of her on set as a sneak peek.
It is not the first time that Donatella has appeared in an advertising campaign, both for her brand and others. Previously, she made cameos in Versace videos, including for the spring of 2019, where she tattooed Bella Hadid's arm with the brand's name. She also headlined Givenchy's fall 2015 campaign, when then-creative director Riccardo Tisci invited her to appear in the black-and-white images.
