Fashion Week Mexico close ties with WGSN to promote fashion
WGSN joins Fashion Week Mexico as a strategic ally for content creation.The great transformations that the fashion industry has experienced in recent years are palpable both in the catwalks and in the ways of launching the new collections.
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In this maelstrom of changes, Mercedes Benz Fashion Week Mexico (MBFWMX) has not been exempt.Within the framework of its fifteen anniversary, the most important fashion event in the country has also varied its face to adapt to the new times.
If for 2020 he had to find in the virtual spaces new spaces of expression, the new reality has driven them, to go from being a semiannual event, to become a multichannel platform.In this not only Mexican fashion, but also Latin American agree constantly to establish a bold and contemporary dialogue.
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This premise led to WGSN as an ally for content creation.It will be responsible for performing exclusive analysis, trends reports and specialized fashion columns that will live on the platform that was designed for it: www.fashionweek.mx.
The purpose of the new commitment is to offer fashion enthusiasts and scholars a showcase where they can be permanently informed about the trends and novelties of the industry.Always with a global perspective focused on Latin America, without neglecting the emphasis on those that happens in the national scene of Mexico.
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On the MBFWMX website you can already enjoy different topics related to lifestyle, culture, fashion, as well as the country's main designers, among many more content.
With the addition of WGSN, the vision will be further enriched by the acute and insightful sight of the collaborators of this label, which has positioned itself as an important voice worldwide in terms of consumption and design trends.The first two entries product of this alliance are: ‘These are the colors that we will carry in 2023’ and ‘The New Meswear‘.
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According to information disseminated by Fashion Week Mexico, this is only the beginning of a series of changes that come soon for the fashion platform.
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