Egonlab and Crocs carry metoverso and NFT to Paris Fashion Week
En el marco de esta actual Semana de la Moda masculina de París que se está celebrando, hasta el próximo domingo 23 de enero, en la capital del Sena, la firma emergente de moda francesa Egonlab presentaba este pasado martes su última colección para la próxima temporada Otoño/Invierno de 2022/2023.A proposal designed under the name of “Egonimati”, which was completed with a series of collaborative actions among which there is no doubt that the established one with the popular firm of Calzados Crocs stood out.Collaboration is that the French firm was served to, in an exercise of marked disruptive character, end up going up to the catwalk of this latest edition of Paris Fashion Week Menswear a series of concepts so in a trend within today's fashion as they are as they areMetaverso and the NFT, designing with Crocs an exclusive collection of 5 "phygital" models bathed in swarovski crystals.
First putting our focus on the collection of garments itself designed by the French fashion house, faithful to the DNA with which they have managed to provide the Parisian firm, its creative directors, the couple formed by the French designers Florentin Glémarec and KevinNompeix, again presented a proposal from which they once again influenced values as their own as sustainability and inclusion, both of bodies and genres and ages.All this bathed, how could it be otherwise, of the same urban-punk aesthetic to which the imaginary of the house responds, this time inspired by esoteric, surrealist realities and goings of Freemasonry, with express references to the IlluminatiAnd to the Spanish artist Salvador Dalí.These actions with which from the French brand seemed to come to talk to us both of the dystopian reality in which we find ourselves, as of all those conspiracy and theories that are accompanying it, especially those linked to the virus and the pandemic of the Coronavirus that has markedThis entry in the 20th years of this new 21st century.
Welcome to the "Egonimati" Lodge
Composed thus by a succession of marking garments genderless cut, the firm presented a collection built on a sober chromatic palette with black as main color, next to a varied palette of ocher and flashes in red and orange.Shades that the firm used to compose this universe of "egonimati", a name with which it is about referring to this kind of secret society, to this new lodge, whose objective they explain would go through establishing a new world order based onTotal freedom to be and to think.
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Starting from the utopian vision of this twin community in the face of adversity, under a stained aesthetic of an acute spirituality we could discover a collection in which the lashed lines merged with the coming of tight garments.Highlighting among them pieces such as the fine jackets designed as heartPyramid, which seemed to float on the catwalk in what turned out to be a nod to the Illuminati.Reference that the firm was reflected again in other garments through its continuous resource of the use of the triangle, while joining it symbols such as the cross and symbologies coming from the Tarot letters, as well as the painting of Salvador Dalí of the pyramid withAphrodite's face.Work that became the central motive of one of the pieces of the French firm, which converted to its logo transforming it into a kind of amulet protector of good luck, formed by two "e" intertwined.
A unique collection with 5 NFTS crocs, for solidarity purposes
Already putting the focus on this series of collaborations with which the collection was completed, the French firm presented its third “sustainable collaboration with Chasmere Flakes, a signature specialized in obtaining cashmere from nomadic cooperatives of Mongolia committed to theenvironment and the vital rhythm of goats;with the AGNELLE artisanal fashion house, specialized in the design and manufacture of gloves;And finally with crocs.American footwear sign.
In this regard, Egonlab has been associated with the digital creation study Cosmic Shelter to create “Egonlab Tech”.A new creative and research department, from which they will seek to experience and expand their creative borders through a series of disruptive actions, which have already begun to take shape with the launch of a new immersive portal, designed as a metoverso.A section that we will find within its official online page in the “MetaSers” tab, where they have already begun to offer an immersive and multisensory experience in 3D.
In short, it must be understood as a turning point in its evolution to “phygital” brand, within other actions, from the brand they have activated a virtual exhibition hall in which we will find, carefully exposed, the 5Exclusive NFTS that have designer with Crocs.Brand that thus, in addition to appearing on the catwalk with some of its designs showing as a complement to the garments of this latest “Egonimati” collection of Egonlab, a unique collaboration with the French house has been opened to participate, elbowing this exclusive series ofNFTS.Digital assets that have already been auctioned on the OpenSea specialized platform, where the bids will remain open until January 30, and of which they will be delivered to the respective winners of the auction, together with a physical replica of eachof virtual models.Unique designs of Swarovski crystals, for whose sale a part of the benefits will be donated to different associations that work to facilitate access to digital technology of disadvantaged young people.
