Alber Elbaz returns to the world of fashion with a 'fashion film'
A-Z Factory
The designer, former creative director of Lanvin, will present his new project at Paris Fashion Week
Christina Sierra
Alber Elbaz will return to the world of fashion through the front door. The former creative director of Lanvin has used social networks to announce that she will present her new project in the framework of Paris Fashion Week, which will be held from January 25 to 28.
The Israeli returns to the industry with AZ Factory, the brand he has created with the backing of the Swiss conglomerate Richemont. This is a much more ambitious new facet of the designer, who wants to make the world premiere of this firm with a fashion film that will be screened on one of the most important international catwalks in the sector, which will have a more virtual format due to the coronavirus pandemic. coronavirus.
In this clip, Elbaz, who received the French Legion of Honor in 2016, will reveal the objective he seeks with this new project, as well as advance part of the designs of the first AZ Factory collection. “It is a digital luxury brand based on innovation and technology and it is, above all, a place to experiment and put new ideas into practice. We design beautiful fashion solutions that work for everyone. It is a reset, the birth of a factory, ”he tells WWD.
We design beautiful fashion-related solutions that work for everyone"
Albert ElbazThe designer was clear that he wanted to present this firm with a fashion film, even before the pandemic, and the motto that he constantly repeats on social networks is a declaration of intent. “Silence is boring. AZ Factory is here to make some noise,” says Elbaz.
The dressmaker has also shared with his followers the process of creating his new collection. The brand's first designs will be very functional, with lots of color and volume that promise to become an object of desire for fans of the designer who managed to revive Lanvin.
After leaving the French house in October 2015, Elbaz has not stopped working in the industry. He has collaborated with brands such as LeSportsac, Converse and Tod's and in recent months he has focused on his new signature that will revolutionize the fashion sector.
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