Zara bets on Paloma Elsesser, a size 44 model that focuses on true diversity
Inclusivity and diversity are the main objectives of countless clothing brands right now, along with sustainability. The focus is no longer solely on betting on models of different races, but also focuses on the size of the models. In an industry haunted by the shadow of eating disorders, of heroin chic, of the endless declarations of models to whom they said they were "not thin enough", more and more variables of the female body have begun to be incorporated that deserve to be on a catwalk or in a campaign, thus launching a message that screams loud and clear that fashion is for everyone.
The last one who wanted to embrace the body positive movement was Zara. The eldest daughter of the Inditex empire not only follows in the footsteps of the big fashion houses in terms of clothing or trends, but its casting of models and editorials do not fail to show that fast fashion is capable of competing, even creatively, with the highest fashion. Now, among its new additions, Paloma Elsesser has appeared, a 28-year-old young woman of Afro-American and Swiss-Chilean origin and size 44. Paloma poses with dresses, knitwear or jeans from the new Zara, occupying all the novelties of the same .
ZaraZaraElsesser has not only become one of the faces of the year, but also plays a key role in the fight to end beauty stereotypes. Paloma is today one of the promises of the catwalk and a clear example of diversity. Behind her back she already has campaigns with brands such as Nike or Fenty and in 2020 she was one of the most viewed models on the catwalks by firms such as Fendi, Alexander McQueen or Lanvin.
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Before Paloma, there was Jill Kortleve, a regular on the catwalks of brands like Jacquemus who even walked the runway this year for Chanel and who was also the star of Zara's online catalogue. The model, of Dutch origin, also has measurements that are far removed from the classic 90-60-90 and one of the most standard and best-selling sizes in the world, 40, which, however, continues to be a minority on the catwalks.
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The controversial diversity of Zara and fashion brands
However, despite the applauded choice of increasingly diverse models, Paloma or Jill also generated debate among the followers of the firm for many causes. The first is that, while Zara shows models in size 44, many of its clothes do not exceed size L.
On the other hand, the denomination of "real women", curvy or large sizes by some users is controversial. According to the modeling agencies, it can be considered curvy when it exceeds a size forty or when the waist exceeds approximately 95 centimeters. But no one is capable of defining what a real woman or a real body is, in the end, using that name can be doing as much damage to inclusiveness as when you don't bet on several different sizes.
It should be remembered that only 2% of models exceed size 40 and continue to be a minority on catwalks and catalogues. The best example of this is the fact that we continue to talk about it and it is news that Zara incorporates into its ranks a model wearing a size 44. Without a doubt, and as much as progress has been made in recent years, there is still a long way to go to achieve real diversity and inclusivity.
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