We travel through the most popular songs from Christmas commercials
If there is something characteristic of Christmas, in addition to Christmas carols, it is undoubtedly advertising. On these dates, television is filled with advertisements with the aim of inspiring when making the letter to the Three Wise Men. There is something for all tastes, from the most elegant and traditional, such as Freixenet or the Christmas Lottery, to the most fun, such as toys. But, if many of them have something in common, it is their unforgettable music. Announcement songs that remain in everyone's memory year after year and that, many times, become a kind of intangible heritage of Christmas, even with fillers, are established among us. Doesn't anyone remember the boy from "Hello, I'm Edu, Merry Christmas"?
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This year it is the group Sinsinati who is in charge of putting melody to the announcement of the most coveted golden bubbles in the country with a modern version of the classic Christmas, sweet Christmas. A spot in which music takes on a leading role under the slogan Celebrate your rhythm and in which new technologies and social networks also "sneak in", as in the also highly anticipated, although not musical, Campofrío.
Since the beginning of television, the music in Christmas commercials has penetrated deep, even creating memories for the children of the time related to that tune. Something like this has happened with the well-known melody of Famosa's dolls that since the seventies have been heading to the portal to the rhythm of their particular Christmas carol. A song that, without a doubt, has gone down in the history of Spanish advertising. Although, with regard to advertising on these dates, a product as typical as nougat is one of the most outstanding. How is the music of these commercials? Different and very varied, but surely remembered. From the solemn "Come back, come home…" by El Almendro, which has become a catchphrase for all those who travel to share these days with their loved ones, to "This Christmas, chocolate nougat…" signed by Suchard. Without forgetting, of course, the corporate sound of Antiu Xixona to the rhythm of "We want nougat, nougat, nougat…"
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The Christmas Lottery is expected every year and the expectation to meet it is already part of the tradition of this time. On this occasion, they have surprised with four different and very emotional stories, appealing to the satisfaction of sharing. However, as far as music is concerned, there was a campaign that stood out above any other and that will surely be remembered. Starring Marta Sánchez, Raphael, Montserrat Caballé, David Bustamante and Niña Pastori, it was 2013 when her particular Christmas carol, which left no one indifferent, flooded the small screens of Spain to the rhythm of the popular “Na, na, na…” , which starred in so many memes and comments. Despite this, the Lottery ad has enjoyed others that were more applauded by the public, such as the traditional 1999 spot starring the mythical "bald man" in which, falling into the magic of silent cinema, his At student coffee was overflowing with importance . An Oscar-winning song for the movie Doctor Zhivago and that, today, can be heard from the hand of the same actor but, on this occasion, accompanied by prawns.
Returning to the current era, there is a harmony that cannot be overlooked and that, after the success of last year, this 2019 has wanted to be renewed while maintaining the same essence. This is the viral "I think my father is an elf" under the seal of El Corte Inglés. A catchy tune to the extreme that enjoyed such popularity that, even this year, it continues to be repeated, despite not appearing on television in its original version. Everything indicates that the musical magic of these elves will be in the soundtrack of Spanish Christmas for much longer.
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