These have been the most searched beauty trends in 2020
Trends From bob cuts to scrunchie hair ties, improvised face masks or Korean beauty products, this is how we have taken care of our hair, skin and makeup this year, according to the internet
What a 2020 we are having. That if the COVID-19, that if everyone to make cakes and cakes, that if the videoconferences with the family, that if revelation series like Tiger King that we have swallowed in a couple of days… Of course it is being a year with ups and downs. And yet, if something has remained constant all this time, it is that cosmetics and beauty routines, whether to take care of our hair, our skin or to experiment with makeup, have become a beacon of salvation. for many of us.
From Dua Lipa to Georgia May Jagger, there is no self-respecting familiar face that hasn't at least dyed their hair in recent months. There are even some like Kendall Jenner who, neither short nor lazy, took a couple of avocados and, once mashed, spread them directly on her face. If we think about it calmly, there is no fruit, vegetable or spice that has not been the protagonist of a homemade facial mask. Along with them, the other great source of inspiration has been the Euphoria effect in makeup, that is, the challenge of recreating those bright looks in neon colors that have catapulted the HBO series to fame.
As we get closer to the end of this annus horribilis we have compiled the most sought after beauty trends in hair, skin and makeup.
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What hair trends have reigned in this 2020?
If we talk about hair care, perhaps the most notable fact has been having hairdressers closed during confinement, leaving us alone before the inexorable advance of those gray hairs, or those split ends, which we could not leave in the hands of a professional. Who has not cut their hair slightly, or dyed it at home or at least prepared a homemade hair mask? Can we say that we have truly been confined if we have not done any of the three?
@LPNH Absolutely idiotic take. What will a kid learn doing hours of menial tasks when they can be learning how to b… https://t.co/MvrXniNbfL
— BBPhotoKid Tue Jun 08 14:27:15 +0000 2021
In an attempt to keep roots in check, many people “have had to learn, the hard way, how to apply hair dye at home,” says Yarden Horwitz, co-founder of Spate, a trend forecasting platform. “This is why there have been so many searches on the internet about what products to use and how to use them. Think that, if sales of violet shampoos, for example, were already consolidating before confinement, during confinement the sale of this type of product has skyrocketed, precisely because people have been learning about which products are the best for dye your hair and not mess it up.”
With more time than ever behind us, there has also been a clear increase in the number of hair masks that we have been able to apply, if only to show off radiant hair in the video conference with family and friends. “In general, right now we are trying to space out our visits to the hairdresser more and more, and for this a good hair serum and a good mask are essential”.
Hand-in-hand with hair care, Vogue analytics executive Mayu Kato tells us about the rise in internet searches for easy-to-maintain hairstyles at home, like the bob itself (perhaps inspired by Freja Beha Erichsen's haircut, that has left us with our mouths open), the garçon haircuts and the braids. Others, more focused on day-to-day hassles, have searched the internet for the solution to always having their hair in the house, be it with scrunchie-type hair ties (Bella Hadid and Hailey Bieber are big fans, for example) or a humble ponytail. lifetime.
The latest in skin care
Nothing better to feel comfortable with oneself in times as complicated as those we have experienced than having radiant skin, hence the great emphasis that has been this year on skin care. "We're practically turning our house into a spa and we're starting to learn about skin care on a professional level," says Horwitz. “We have taken advantage of the time at home to investigate the properties of certain compounds and we are increasingly clear about what to do and what not to do to have healthy and lustrous skin. From there to optimizing our beauty routines there was only one step, and a very small one”.
According to Kato, although the vast majority have chosen these months to get to know compounds such as niacinamide (a form of vitamin B3) or bakuchiol (the natural alternative to retinol) in depth, others have chosen to directly take an intensive course in cosmetics korean
2020 has also seen a return to the classics and the use of ingredients that we have in the kitchen to make natural face masks. The most popular during the pandemic have undoubtedly been turmeric and avocado, the latter thanks to Kendall Jenner.
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Are we going towards a more natural makeup or the opposite?
Ready to start the day. Yes, the virtual day. This year the makeup trends have been divided into two. On the one hand, the boom in more natural makeup to enhance facial features in the coveted videoconferences. On the other, the boom of experimental makeup. "Social networks and, above all, spending so much time at home, has made us more exposed to content of all kinds, which has increased looks inspired by Euphoria, for example, or the e-girl aesthetic." The most popular searches have been for pink lipstick or shimmery cream eyeshadow.
There has also been a lot of interest in brow care, for example with searches related to brow tinting or foiling. "Searches so far this year show that people are prioritizing eyebrows and lips, even at home, to look good for a video conference," Horwitz concludes.
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