The Nation Emily in Paris: or how is life in a luxury advertising agency
In the first season she was harshly criticized by the biased way in which French culture addressed.Now, because it brushes fantasy idealizing the work of a community manager in an advertising agency.
"It is a fun series, a creative Cinderella of the Social Media, who does not know and executes marketing and advertising very badly," said the Stratega in Advertising and Marketing, winner of prizes in the sector and reference of the sector, GabyCastellanos.
There are very few realities that the exassora of, for example, Miley Cirus, finds in the series about the world of advertising, and many unrealities.As he lists them in an exhaustive public analysis in their networks:
1.The influence.One does not convert from one day to the other in "influencer" and does not become viral for uploading a photo eating croissant.He emphasizes "that was before, now no longer".
two.A millionaire salary.I would never allow you to dress in the way in the series with garments of at least 5 thousand dollars."You don't get to an agency and give you a credit card for your expenses".
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3.Customer budgets."I do not know in my life such a client and I have worked for the best luxury brands like Louis Vuitton and there are no unlimited budgets".
4.Decisions.“Emily decides without consulting and that is impossible.Even if it were the head of their area and less without customer approvals.The processes are even important and even social marketing ”.
5.Strategy.“Emily makes a brand see.Creates something and is immediately executed.A brand is not built by asking questions on Twitter or Stories.That is neither advertising nor marketing strategy, they are minimal tactan actions ”.
Finally, he mentions that it may be because the series is poorly advised.As a script counselor, a person who is an American journalist who lived in Paris was hired, but did not dedicate himself to marketing or advertising, although he worked with agencies, his thing was more focused on journalism."In fact Rebecca Leffler is the author of healthy food books," he says.
