Hirschfield is not alone in advocating online invites. “If we have learned anything from 2021, it is the need to communicate with guests instantly,” Bryan Rafanelli, the father of wedding planners, told Vogue at the time. "As we move into 2022, we encourage our customers to virtually save the dates and invites. This option not only saves money, it takes the stress out of not getting the mail on time and allows for changes to last minute. In addition, it is sustainable," he said.
In this 2022 that begins, the collection arrives at the right time. Forecasts indicate that the largest number of weddings in more than 40 years will be held, so a large number of couples will need instant and flexible communication with the attendees.
Pandemic-era restrictions continue to cause complications. Guests, many of whom telecommute, change addresses more frequently. The supply chain is slowing down the delivery of products around the world. And then there is the environmental impact: couples, more aware than ever of the need to take care of nature, wonder if all this paper is really necessary. Weddings are stressful enough, so why not opt for a stylish format that also gives us a break?
This article was originally published on Vogue.com
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