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The Association of Children with Cancer of Andalusia (ANDEX), in its objective for the collection of funds for the construction of the Zero Planta project, future oncohematology unit for adolescents at the Virgen del Rocío hospital, has launched a new campaign under theMotto among all we will open the door of the Zero plant.
Una iniciativa solidaria, que cuenta con la colaboración de Emotion Film,Scalpers, Crecenta, ATAISport Club, Fundación La Caixa, la Real Maestranza de Caballería deSevilla y la Fundación Lamaignere, y con la que Andex pretende encontrar la colaboración de todos aquellos interesados poniendo a la venta un original llavero, en diversos colores, símbolo de la ayuda a la apertura de la Planta Zero, cuya conclusión está cerca.
La pieza ha sido diseñada por la empresaScalpers y fabricados por Crecenta y estará a la venta en las tiendas deScalpers, en The NookStore, tiendas MAS&Go,Supermercados MAS, tiendas Cash Fresh y en la web de Andex dedicada a este proyecto (andexcancer.is/zero plant/).
For its part, the promotion campaign is starred by six teenagers with cancer, which will be the beneficiaries of this new and necessary installation.In addition, the promotional video has the presence of American actor Ken Appellan, playing a boxing referee.In the video, adolescents fight as boxers against their illness and the ring simulates the Zero plant, "that place we have to get for them to fight," sources from the association stand out.
Vídeo promocional para recaudar fondos para la Planta Zero, la futura Unidad de Oncohematología para Adolescentes en el Virgen del Rocío
The presentation of the campaign has been carried out on the terrace of the Zenit hotel and with the presence María Luisa Guardiola, president of Andex;actor Ken Appellan;Four of the teenagers who have participated in the campaign, including the influencer Elena Huelva;Cati Márquez, head of Oncohematology and Chief of the Children's Hospital;The oncologist, Gema Ramírez;Luis Miguel Pons Moriche, director of the MAS Foundation;and a representation of the crown of love of the Brotherhoods of Rocío.
"Last year we fill the Christmas trees with ornaments and this year we want the keys to each house to be in our keychain to help us open the door of our Zero plant," María Luisa Guardiola stands out during the event, which wanted to thankpublicly "all those people who disinterested so that this project, so necessary, is a reality.There are many good people "."We already have the keychain and we need very little for the key to open the door," he concluded.
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Andex
Cancer
Virgen del Rocío Hospital
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