Parasocial relationships or why you make your stories that you follow on social networks
María Pombo opens a round of questions and answers, Zoë Kravitz erases all her Instagram and starts from zero, Aitana cries for her throat problems, Adele makes her first live, Jennifer Lopez and Ben Affleck demonstrate her love and Teresa Andrés Gonzalvo and Marta LozanoThey announce that they are promised.Some of these stories may sound to you and you are even likely to have followed every new step that has taken place in them: from a pregnancy and their symptoms, to how an actor's ex the former actor reacts in his post when he knows his new romanceOr, even, the place where one of your favorite influencers has been requested.
It is also possible that you have got angry, rejoice and even get excited with one of these stories.Maybe you've even stayed thinking about it for a while or you have gone more because something did not fit you or to know the plot better.
You've done it?Do you identify with some of these behavior patterns?If you know what we are talking about, you probably have a parasocial relationship.This term was defined in 1956 by sociologists Donald Horton and R.Richard Wohl, when social networks did not exist, but now makes more sense than ever.
andresrGetty ImagesHave direct access to life that other people show us increase parasocial relationships.In a technological context in which accessing the profile of people and knowing their routines is only a click away, our emotions intensify, our empathy grows and we develop a greater capacity of empathy that leads us to live other stories as if they wereours.
If you do not like the behavior of your favorite actor you go from love to hate and you may do unfotolow because you have angry.If you are surprised by a singer, even if you are not a fan of their music, you may start following her because you have hooked on her story and even temporary characters appear in your Instagram following that interest you only for a few months because they are going through stories with which you identify.
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Parasocial relationships are unidirectional relationships.Your feedback is not transmitted, but it exists and it is you who feels it and lives it.Have you ever thought about why we see reality shows?Are we entertaining or like to identify and live the emotions of other people?
Are parasocial relationships bad?
Fanatic StudioGetty ImagesThere are benefits in these behavior behaviors.Help against loneliness since you always feel accompanied, sometimes guide you in your attitude to face life by contributing guidelines where you had not thought and, yes, it is true that it entertains knowing the feelings of other users.
There are also disadvantages that make this type of relationships for your emotional health.Some problems that you visualize make you think more about the account, that you identify both with a situation that you end up deforming your reality and bringing that plot that you have seen on social networks or that, even, obsessions with a story until they stopmake your own plans to be up to date with it.You are hooked on social networks.If this happens.Like the movie 'Les voyeurs' (which you can see on Amazon Prime) or series 'You' (in Netflix): you can empathize with other lives, but try not to do them yours.
The screens deceive our brain and when we see that an influencer speaks to us through them, staring stared at us..Not like that: like you there are a lot of users following that story.
Have you ever thought about that you could or would you like to be a friend of one of your favorite influencers?If so, you are living parasocial relationships.
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