1/12
It is in the most difficult moments that ingenuity comes to the fore. After the restrictions implemented by the pandemic, many firms have surprised by presenting their spring 2021 collections through digital catwalks (or even 'underwater' as Versace did)... and Moschino could not be the exception. Reflecting the electric essence that has characterized the Italian firm so much, Jeremy Scott changed the catwalks (and the models too), for a puppet stage with which he conquered the networks and fashionistas, thanks to his looks and vision.
Moschino
It is in the most difficult moments that ingenuity comes to the fore. After the restrictions implemented by the pandemic, many firms have surprised by presenting their spring 2021 collections through digital catwalks (or even 'underwater' as Versace did)... and Moschino could not be the exception. Reflecting the electric essence that has characterized the Italian firm so much, Jeremy Scott changed the catwalks (and the models too), for a puppet stage with which he conquered the networks and fashionistas, thanks to his looks and vision.
2/12
"The best thing I could do for people stressed about the elections, the pandemic, social unrest, and the future was to give them the gift of fantasy and forget about it for a few minutes; let's enjoy this little world of fashion that belongs to us Jeremy confessed to US Vogue. And with a video of just over 7 minutes, the American designer appears walking towards a puppet theater, in what appears to be a circus. “This is not a puppet show, this is a fashion show!” a puppet that looks like him can be heard saying.
At the show
"The best thing I could do for people stressed about the elections, the pandemic, social unrest, and the future was to give them the gift of fantasy and forget about it for a few minutes; let's enjoy this little world of fashion that belongs to us Jeremy confessed to US Vogue. And with a video of just over 7 minutes, the American designer appears walking towards a puppet theater, in what appears to be a circus. “This is not a puppet show, this is a fashion show!” a puppet that looks like him can be heard saying.
3/12
In just seconds, the firm opens the doors to the stylish world created for this Milan Fashion Week, with the presence of personalities such as Anna Wintour, (yes, only in spirit, because both she and the other famous attendees were also represented as puppets).
The parade
In just seconds, the firm opens the doors to the stylish world created for this Milan Fashion Week, with the presence of personalities such as Anna Wintour, (yes, only in spirit, because both she and the other famous attendees were also represented as puppets).
4/12
The quarantine, as well as other events, motivated Jeremy to create this catwalk inspired by the Théâtre de la Mode, a troop with puppets in which several designers from Paris promoted their creations, to save their brands after the Second World War.
a look
The quarantine, as well as other events, motivated Jeremy to create this catwalk inspired by the Théâtre de la Mode, a troop with puppets in which several designers from Paris promoted their creations, to save their brands after the Second World War.
5/12
But... how was the procedure? The designer first made 40 looks in natural size, to later adapt them to the measurements of the puppets, which did not exceed 76 centimeters. "It was very engaging, not just building everything in her world; the audience and the audience's clothing, but miniatureing the looks in the collection and organizing the team to stage, direct and edit the film," he told WWD. .
an asymmetrical look
But... how was the procedure? The designer first made 40 looks in natural size, to later adapt them to the measurements of the puppets, which did not exceed 76 centimeters. "It was very engaging, not just building everything in her world; the audience and the audience's clothing, but miniatureing the looks in the collection and organizing the team to stage, direct and edit the film," he told WWD. .
6/12
The retro inspiration was present in each of her looks, as well as on stage and music, listening to violins and the rhythm of the 50's, while the puppets modeled the tight dresses with corsets and details of tulle, silk, satin, brocades or pens.
retro inspiration
The retro inspiration was present in each of her looks, as well as on stage and music, listening to violins and the rhythm of the 50's, while the puppets modeled the tight dresses with corsets and details of tulle, silk, satin, brocades or pens.
7/12
The show called No Strings Attached had the help of the company Jim Henson's Creature Shop, which is run by the creator of the Muppets. In the video of the parade, the details were also key, by making close-ups of the brand's bags, as well as the movements, turns and walk of the puppets, who all wore black heels.
the retro look
The show called No Strings Attached had the help of the company Jim Henson's Creature Shop, which is run by the creator of the Muppets. In the video of the parade, the details were also key, by making close-ups of the brand's bags, as well as the movements, turns and walk of the puppets, who all wore black heels.
8/12
The range of colors remained in subtle tones such as pastel pink, green, gold, blue and black, giving it the modern twist that distinguishes Moschino so much, integrating structures with closures or asymmetrical designs.
the chic look
The range of colors remained in subtle tones such as pastel pink, green, gold, blue and black, giving it the modern twist that distinguishes Moschino so much, integrating structures with closures or asymmetrical designs.
9/12
Far from the trend of relaxed looks that other brands have managed, as a result of the quarantine, Jeremy was inspired by the savoir-faire of Haute Couture, by handling the looks for the puppets in an artisanal way. "People say 'Sweatpants forever!' but I love exciting things that are unique and refined. We're all desperate for that. I was constantly getting dressed every day, even if I wasn't going to see anyone. It's part of who I am," he confessed to US Vogue.
Everything was adapted to the puppets
Far from the trend of relaxed looks that other brands have managed, as a result of the quarantine, Jeremy was inspired by the savoir-faire of Haute Couture, by handling the looks for the puppets in an artisanal way. "People say 'Sweatpants forever!' but I love exciting things that are unique and refined. We're all desperate for that. I was constantly getting dressed every day, even if I wasn't going to see anyone. It's part of who I am," she confessed to US Vogue.
10/12
"I like that my work does not need contact; that it can be in different formats and varieties and that I can explore different ways of expressing myself, of expressing fashion, the show, and touching pop culture, because ultimately my job is to communicate with people and that's how I use fashion. Fashion is my language, it's the way I talk to people and be a part of their lives. Now more than ever we need a form of escapism and puppets are, in a way, an avatar for your own fantasy," she told British Vogue.
a modern look
"I like that my work does not need contact; that it can be in different formats and varieties and that I can explore different ways of expressing myself, of expressing fashion, the show, and touching pop culture, because ultimately my job is to communicate with people and that's how I use fashion. Fashion is my language, it's the way I talk to people and be a part of their lives. Now more than ever we need a form of escapism and puppets are, in a way, an avatar for your own fantasy," she told British Vogue.
11/12
This show not only meant that Jeremy tried a new way to present his ingenuity, but he expressed that this show motivated him to bring out the best version of himself ... and it was even more expensive than normal shows. However, the designer could not hide the joy of creating this show, which had a spectacular final look: a white dress with floral details, brocade and an asymmetrical design.
the final look
This show not only meant that Jeremy tried a new way to present his ingenuity, but he expressed that this show motivated him to bring out the best version of himself ... and it was even more expensive than normal shows. However, the designer could not hide the joy of creating this show, which had a spectacular final look: a white dress with floral details, brocade and an asymmetrical design.
12/12
The applause could not be missed at the end of this parade, which was heard at the same time that Jeremy appeared (in his puppet version), greeting the attendees with gratitude. The best? It could be the beginning of a new stage for Moschino and Jeremy Scott, since the designer does not intend to return to the conventional catwalks. "I have to stay with this, even if everything goes back to normal and everyone has physical catwalks again," he shared with US Vogue.
Jeremy in puppet
The applause could not be missed at the end of this parade, which was heard at the same time that Jeremy appeared (in his puppet version), greeting the attendees with gratitude. The best? It could be the beginning of a new stage for Moschino and Jeremy Scott, since the designer does not intend to return to the conventional catwalks. "I have to stay with this, even if everything goes back to normal and everyone has physical catwalks again," she shared with US Vogue.
HELLO! The total or partial reproduction of this report and its photographs is prohibited, even citing its origin.
More about:
More Moschino news
We recommend