Kendall Jenner, accused of cultural appropriation by presenting her Tequila brand
The Kardashian
The Kardashian family model announces on social networks to have won an award for the distillate that created anonymously in Jalisco, ’818 ′
Micaela VarelaMéxico -The Kendall Jenner supermodel has set fire to social networks by presenting 818, the Tequila brand that has produced in Jalisco since anonymity."For almost 4 years I have been on a trip to create the best flavor tequila," she communicated to the more than 152 million followers of her on Instagram of her.Jenner explained that to build this project he was in dozens of tastings blind, he traveled to distillery on the Mexican coast and participated in world tasting competitions without revealing his name, winning some awards in 2020. However, Internet users LaThey accuse of appropriating Mexican culture with a much more expensive tequila than the traditional ones produced in Mexico.
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— ARAmentors Thu May 05 16:24:41 +0000 2016
Kendall Jenner is the fifth of Kris Jenner's six children. After the four he had with her first husband, Robert Kardashian (Kourtney, Kim, Khloé and Rob), Kenny, as they affectionately call her, she is the largest of the two (Kylie is 20 months smaller) she had with Caitlyn, before Bruce, Jenner. With just 25 years, she has paraded in the most sought -after catwalks in the fashion industry, such as Marc Jacobs in New York or for Chanel in Paris. Away from the foci of the reality show that catapulted her family as one of the most media clans in the United States, Kendall is the richest of her sisters and the most wanted model in Google in the world. It has been on Instagram, the platform that both she and her sisters use to advertise their lives and professional projects, where she sowed the suspicion of her followers by publishing vacation photos in a luxurious resort on the coast of Careyes, on the south coast of Jalisco, instead of at the favorite destination of the family in Punta Mita, in Nayarit.
From this complex paradisiac of three homes, Jenner visited the distilleries in which she has been working since she is 21 years old to create 818. The brand has three different tequilas: rest, old and white.The internations of this distillate, the World Tequila Awards, awarded the first prize to the category of best repossesas of 2020 and won the bronze prize in the Añejos category.He also received the Innovation Award for White Tequila for the SIP Awards, the International Contest of Consumer Consumers of spirits.Tasting notes point to a tequila with “Earth's nose that hints nut cake, sweet potato and caramel.A sweet and smoked body with some influence of oak, vanilla and sweeter in the end as Canela's ice cream arrives. ”
More informationEl negocio de la familia Kardashian se reinventa en DisneyWhen announcing it through an Instagram video, in which the model is seen describing two tequilas as "stronger" and "less strong", some users have commented on the "colonizing" attitude of the model and have indicated that they appropriateof Mexican culture.Many point out that the photos that Jenner uploads is seen drinking tequila with ice instead of just as Mexicans traditionally do.In addition, they invite the audience to consume the local tequila produced by Mexican families and companies that unlike Jenner's - that when he goes on sale, the bottle will cost about 60 dollars - it is much cheaper and supports the local economy.
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