Gisele Bündchen remains the best paid model in 2016
By Natalie Robehmed
For the fashion elite, the count of followers has become an economic strength.Although Gisele Bündchen remains the best paid model in the world, with income of 30.5 MDD in the last year, Kendall Jenner (3) and the newcomer Gigi Hadid (5) have taken off the ranks by turning their millions of followers into Instagram into several million dollars.
Gisele is still the woman: the 36 -year -old model has made more money than any other model since 2002.The Brazilian wins great with her sponsorship contracts with Chanel, Carolina Herrera and Pantene, in addition to the advertising of Arezzo and Skytv's shoes in her native Brazil.More than a model, he is an entrepreneur and has his own line of underwear and skin care, which helps him increase his earnings.
Bündchen exceeds his compatriot Adriana Lima (number 2, with profits of 10.5 MDD) by 20 MDD.Lima, the most veteran angel in the history of Victoria’s Secret, registered his best year of income this year thanks to his contract with the lingerie brand, Maybelline and IWC watches, among others.
Together, the 20 best paid models in the world won a total of 154 million pesos between June 1, 2015, and on June 1, 2016, before commissions and taxes;And they have about 200 million followers Instagram.
Read also: the other victory secret: the genius behind the lingerie empire
The model that has rebounded in the annual rate ranking is Jenner, who saw its profits increase 150%, to 10 million pesos, in 2016.She has taken advantage of her great social presence of 64.4 million followers on Instagram - more than any other model on the list - to close millionaire agreements with Estée Lauder and Calvin Klein, who probably see their social networks as a new purchase of media.
"Our business has changed," says Chris Gay, president of The Society Management, which represents Jenner.“These models have become increasingly influential because they are vehicles to the media, they are not simply someone who poses for a campaign, they are also a powerful form of distribution."
Tied with Jenner in position number 3 is Karlie Kloss, which doubled her profits since 2015 when registering more campaigns than any other model in the ranking.She announced 18 different brands during our score period, including Express, L’Oréal and Swarovski.
Jenner and Kloss are slightly ahead of the two highest-ranking newcomers: Hadid and the British Rosie Huntington-Whiteley, who won an estimate before 9 million taxes to be located number 5.Hadid has also converted his digital fame into dollars, translating his more than 22 million followers on Instagram into contracts with first -level brands such as Maybelline and Tommy Hilfiger, all before his 22 -birthday..
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“Las modelos, estrellas de YouTube, estrellas de redes sociales… ésta es su época", explica Ivan Bart, Presidente de IMG Models, que representa a Hadid.“The models were on the covers of the two numbers the US edition of Vogue: Gigi Hadid in August and Kendall Jenner in September."
On the other side of the Atlantic, Huntington-Whiteley, whom we have been able to see in Mad Max: Fury Road and Transformers: Dark of the Moon. La mayor parte de sus ganancias proviene de las regalías obtenidas con su propia línea de ropa interior, maquillaje y fragancias para los grandes almacenes Marks & Spencer.
Almost a third of this year's list are newcomers.The debutants on the list include three Victoria’s Secret models: Lily Aldridge, Jasmine Tookes and Taylor Hill, 20, the youngest in the ranking, with 4 million dollars.
Victoria’s Secret angels represent 30% of the list of better paid models, partly thanks to their lucrative contracts with the underwear manufacturer.
Kate Moss (13, 5 MDD) is the only model that appeared on the first list of 100 Forbes celebrities in 1999, along with four other models: Claudia Schiffer, Cindy Crawford, Christy Turlington and Niki Taylor.
This year, only 30% of the members of the list come from the United States.There are three Brazilians and three British (Cara Delevingne, Moss and Huntington-Whiteley), just ahead of two Dutch models (Doutzen Kroes and Lara Stone).
Gigi Hadid, 21, took 9 MDD in our score period.
Except for Jamine Tookes and Liu Wen, most of the list is overwhelmingly white and thin.This reflects the lack of inclusion in the catwalks and campaigns.A recent fashion spot survey, which reviewed 236 printed ads of the 2016 spring season, found that 78.2% of the outstanding models were white, while black models added an 8.3%, Asian models represented about 4%, and Latinas, 1.7%.Despite the growing efforts of the agencies to promote transsexual models or other sizes, these models rarely charge remotely similar figures to those of the top models on this list.
The male models are not included in the ranking, since they usually gain much less than the models of one of the few industries in which the female gender wage gap is invested.The last time Forbes qualified for male models, in 2013, Sean O'Pry led the list with estimated 1 1.5 million.
Read also: Victoria’s Secret's 10 million jewel
