Esther García, the soul of the backstage
He did not want to follow in the footsteps of his family dedicated to the real estate sector, and chose fashion design.But it has ended up building ephemeral structures in the most important fashion weeks in Spain.The 080 Barcelona Fashion, the Mercedes-Benz Fashion Week Madrid or the Gran Canaria Swin Week would not be the same without Esther García Capdevila.
If you want to know what a fashion catwalk is like, it is not enough to sit in the stands and see all the parades, or chat with the designers in the photocall and in the Kissing Room, later.You have to see how Esther García works.She is the director of Art and Cásting and Fashion Consultant of ESMA, a company specialized in presentations and productions of events and fashion shows, which she founded 24 years ago with her partner Marisol Carrión.
During Lapasarela Esther it is pure nerve, with a headphones with a microphone and a ladder with names and schedules in one hand.It is the boss of the backstage, which controls and coordinates the schedules of the parades, lighting, music, scenery, rehearsals, fitting (costume tests) and hairdressing timing and makeup, among other things.In short, Esther is the soul, which makes it possible for all the different pieces to fit and the gear will work.
"When I look at a movie I look at the light, the shadows or how the credits enter"
"Designers trust me," he says.But I previously speak with them to offer them different possibilities and get the most out of their parade.It is a joint work and somehow care to put the wrapping to the collection they present, because we are the transmitters between what they want to present and the final public ”.
“Study each collection, but above all the image of each firm.I put myself in your skin and based on the sketches of the designs, the tissue sample and the idea of hairdressing and makeup they have, I visualize everything and I have to provide the casting of models that will best interpret the garments and recommend the appropriate space forThe parade, in case of 080 for example, which changes location in each edition, ”he adds.
Surprise is what Esther García seeks in each parade or presentation and especially in the 080 Barcelona Fashion, whose uniqueness is precisely to change location every time.From October 25 to 28, the 28th edition will be held in the XC space of the sculptor Xavier Corberó, in Llobregat Esplugues.Again it will be in digital format, issuing the 22 parades that were recorded a month ago."At first it cost us," he recalls, "since we had the chip of the classic parades, but I thought was the time to make fashion movies, where the camera could bring the details closer and transmit sensations.We had to look for the positive side of the pandemic, such as being able to roll in La Pedrera, a place always full of tourists, and where there is no public for face -to -face parades.It was very complicated, but there was so much enthusiasm put… ”
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In the 30 years that Esther has been dedicated to this, he acknowledges that one of the most important changes in the parades has come with mobile phones."Before the photographs were taken only at the end of the catwalk, and now all attendees can be done from anywhere in the room and that implies that the spotlights and cables have to be hidden, so that nothing distorts the image".
Precisely lighting is one of its obsessions "to create ephemeral landscapes, which can be poetic or aggressive," he says.The cinema is one of its inspirations "When I see a movie I do not find out about the script, because I only look at the light, in the shadows, how the credits enter ..." and the other is Andorra, the country where he was born in 1967.“The plants, the green, the sunlight or the Andorran moon, inspire me.They are my roots, ”he acknowledges.Perhaps for this reason the ornaments based on nature fill the roofs and walls of the ESMA offices located in a modernist building, in the heart of Barcelona.
In defense of the profession
Next to the ornaments, black and white models photographs, which he has discovered or that they owe a lot to Esther.She defends this profession, white of numerous criticisms.“On each catwalk I try to give new faces opportunity, but I am not one of those who seek randomly.The model is a profession, and not everything is worth.Those boys and girls have measures, an attitude, and above all I am looking for them to transmit, that they have magnetism with the camera and that they are chameleonic, ”he says energetic."The fashion world is very sensitive and everything is criticized, for example, I am 1.63 and I know that it could never have been a model, just like people who have a tendency to gain weight ....This is life".
With 17 years he left Andorra and settled in Barcelona to study fashion design "I had no other references, although seen with perspective what I liked was actually the world of image, and not the fashion design".
Chance led him to occasionally collaborate in a company that had a Cystating Department of Models for Cibeles and Gaudí catwalk and where he went to work fixedly, to cover a vacancy.In 1997 Esther and Marisol decided to create their own company with the first two letters of their names.
"Green, sunlight or Andorra's moon inspires me; they are my roots"
That same year his daughter was born and four years later his son arrived.“Whenever I am in Barcelona I have taken them to school, but I have never been able to look for them.When I am with them I am very intense and if I am very present telephone.They have met me like this, ”says Esther, who six years ago separated from his children's father.
Although her two offspring work and study in areas that have nothing to do with Esma, she is satisfied that lately her children have collaborated promptly with her in preparing catwalks: “I want them to fly, have experiences and dedicate themselves to whatThey like it, but I love that they have known their mother's work from within, and that they value him, because behind all that glamor there are many roofs and hours of work, ”he says.
Esther defines himself as a very hardworking person and with a lot.Very resolutive and with the feet on the ground he dreams of being able to organize an event or a fashion week in his native Andorra.
