Madrid Fashion WeekByRAFAEL MUÑOZ(@munoz_rafa)
She is called Alba Farelo, but the whole world, the planet, knows her by her nom de guerre, Bad Gyal. She is not the first contact she has with fashion, because she was one of the privileged ones who was able to see the 'Sewing Masters' workshop up close. We are talking about one of the most influential women on the art scene and she is the source of inspiration for a whole generation of young people, girls and boys. "She represents the new femininity," says Nuria Sardá, who has chosen Bad Gyal for being a benchmark and because "she has a lot of strength, and because she says what she wants and when she wants. And she says, 'who doesn't like it, doesn't Look!".
Bad Gyal debuts on the Cibeles catwalk as a benchmark for the new femininity PLAYZ
Femininity has expressions and Sardá dresses them all. Her parades are a hymn to diversity, to beauty in all its forms, genders and states, to what is different. Rosanna Zanetti, Victoria Abril, Bibiana Fernández, Rossy de Palma, Hiba Abouk, Mario Vaquerizo... the list of stars who have stepped onto her catwalk are a good example of the house's philosophy.
The duality of the East
In April 2021, the Andrés Sardá house did not hold a fashion show and opted for the fashion film format. But he now returns to the face-to-face parade and does it as always, in a big way. And for big... Asia. "Now, with globalization, everything is the same, and you don't know if you're in Barcelona or New York. That's why you like the East, because they continue to maintain their essence," he says. The collection travels to the past and future of Asia to unfold in the lingerie line and the swimwear line. "The lingerie collection takes as a reference the traditions of the country, but seen from our perspective." There are very special pieces, made of linen and organza, which are combined with garments specially made for the catwalk, such as kimonos. There are lingerie sets that connect the rural tradition, with colors of the earth, with a more sophisticated Asia, with fabrics with gold threads and others in red with lace appliqués.
Mao Xue, artist and pole dancer, has done a small performance on the catwalk that has served as a bridge between the two lines of the collection. The bathroom line is striking, due to its generous shapes and powerful colours. The bathroom part is a projection of that modern, technological and futuristic East, with nods to anime. Swimsuits and bikinis are made with new generation fabrics. "We've mostly used patent leather, but they're all sustainable." The catwalk garments, with a galactic air, carry LED lights.
The gateway to recovery
Industry reports speak of a notable increase in sales in the first half of 2021. "Yes, it's true, it has been noticed especially this summer, sales are good. And above all people buy special pieces, they want fantasy, madness, joy and fun", says Nuria, who reaffirms her sustainable philosophy. "We have always opted for the durability of the garments. Buying for investment, but of course for enjoyment and pleasure. Our commitment is that each piece has a long life. See if it is so that our clients tell us not to make them so Well, they tell us that our swimsuits last too long!" The Andrés Sardá parade opened the Madrid Fashion Week calendar at Ifema, but the parades and presentations began on Monday 13 with Roberto Verino and García Madrid.