What is CEEK VR, the metaverse where the clothing chain H&M opens a store?
CEEK VR is the blockchain metaverse chosen by the clothing multinational H&M to open its first virtual reality store. In the CEEK metaverse, in addition to buying homes, attending concerts, buying clothes or attending sporting events, users can play, learn and live in virtual spaces online,
The entire CEEK metaverse is interconnected with the CEEK token. It is a token built on the Binance Smart Chain (BSC), which is necessary to carry out the activities offered by this metaverse. The CEEK token price grew by 27.699% in the last year. At press time, it is trading at $0.7.
What is the H&M CEEK VR metaverse?
On its website, CEEK defines itself as a DeFi platform for musicians, athletes, and content creators. Although it started as a platform focused mainly on music, in the last year it has expanded its borders in the face of the infinite possibilities offered by the metaverses. Today, CEEK's goal is to transform into a fully immersive virtual reality blockchain metaverse for entertainment, education, and everyday experiences.
Creator Focused
Unlike other blockchain metaverses, the CEEK metaverse is especially focused on content creators. In fact, CEEK is creating a set of tools and guides for creators to easily monetize unique experiences, virtual worlds, and their NFTs, no matter where they are in the world. The company has collaborations with the likes of U2, Katy Perry and Lady Gaga to begin creating immersive virtual reality experiences in the CEEK metaverse.
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The list of companies and industries that are already in the metaverses
The intention of CEEK is that artists, popularizers, DJs, fashion shows and crypto events can broadcast their events live simultaneously in the CEEK metaverse. In this way, users will benefit from a better experience and artists will be able to generate more income automatically.
for brands
Another of CEEK's intentions is to attract retail brands and their customers to buy clothes, jewelry and all kinds of accessories through twin virtual stores in CEEK City, a space in the metaverse especially reserved for brands. In this metaverse, customers will be able to virtually walk through the store and choose the product they want just like in the physical world.
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In the case of H&M, users will be able to buy the clothes they want with the CEEK cryptocurrency. The idea is that that same garment either arrives at your home or you can order it at any of the physical H&M stores. Currently, the idea is in the conceptual phase and it remains to be seen if it will become a reality in the future.
Fashion and metaverses
In addition to H&M, other well-known brands in the fashion and design industry, such as Zara, Dolce & Gabbana, Ralph Lauren, Gucci, Adidas or Nike, are already reinventing themselves in the Metaverse. Zara launched the AZ Collection just a month ago in the Zepeto metaverse. A collection that is sold in several selected stores in the real world and in the virtual world for the avatars of Zepeto. In the metaverse, the clothes in the Zara collection have the same prices as in real stores.
On the other hand, Dolce & Gabbana held an auction in October, where it combined clothing, jewelry and works of art to wear, reaching sales of 6 million dollars. In fact, the Glass Suit dress, designed by Domenico Dolce and Stefano Gabbana, sold for more than 1 million dollars, one of the biggest sales ever held by the brand. Glass Suit combined a virtual suit in NFT format and a physical one made to measure.
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