But in the last year, more or less, he had begun to do something spectacular, something sophisticated and a little provocative, and therefore, in my opinion, great, which explained his fondness to quote and copy as a kind of sample.While the rest of the fashion industry considered that imitations were the capital sin of art, he understood that originality was impossible.The copy, in other words, was the point, and provided a way of thinking and learning to young people.He was very aware, especially when Louis Vuitton directed, of his role not only as a culture and influencer trainer, but as an educator, someone whose taste and way of being in the world of fashion, art and business industry showed hisfollowers a way of living and dreaming.Whose way of learning and thinking could help young people to live and dream too.(Every time he saw his list of different terms that he circulated for his Vuitton parades, full of phrases such as "Black Imagination", "Pintripe" and "Manmade Invention", I always thought about that great phrase of Ghostface: "You should studyYour arts instead of studying me! ").
At the time of his death, Obloh was busy reinventing once again his place in the industry and in the history of fashion.He had been designated for an unprecedented position in the corporate ranks of LVMH, in charge of giving his touch to everything included in the conglomerate portfolio.An impossible job, but that seemed to make sense for Obloh.I have been following and writing about him almost a decade, but I had never interested me so much for his fashion and philosophy and in the last ten months.Was in the midst of the realization of his dreams.
Article originally published in GQ USA.