The most famous borceguíes in the world stop selling in Argentina
After the departure of Walmart, Fallabela, LATAM and more than 20 multinationals, the iconic English brand of Dr.Martens shoes also leaves Argentina.Yesterday he closed his physical stores and his online store, unable to import.Dr. Martens was born more than a century ago as an English workers' badge and became a fashion object with the borcegos that the rock culture uses.
Dr Martens had four stores in Unicenter, Alto Palermo and Alcorta, and one in Palermo, on El Salvador Street.It also sold online products.Everyone closed.
The brand arrived in the country in 2015, by the hand of Rodolfo "Rudy" Gotlib, former partner of Juan Navarro in brands such as Lacoste, Penguin, Emporio Armani and Cachale in a relationship that ended in courts.
From what it transcended, import obstacles were the main reason for the decision.The Gotlib are in charge of the brand in Argentina and Chile.
The brand had no local production.They tried to manufacture but depended on the approval of the brand in England and with the irruption of the pandemic, the project was set aside.
In the ‘80, the brand arrived in the US, always by the hand of the musicians.In the 2000s, “shortly after the brand's brand, sales decreased so drastically that all factories in the United Kingdom, except one, had to close to avoid bankruptcy.Then, in 2003, the revitalization of the famous brand began with haute couture designers from around the world reinterpreting and customizing the classic boot 1460.In 2007, the resurgence continued when the original Cobbs Lane factory in Northampton restarted the original handmade manufacturing.
“Without music, Dr. Martens would have remained a work boot.The music of the tribes that dress Dr. Martens has become inseparable from the brand itself, ”he says on his website.
To exhaust the stock, they faced in Buenos Aires a shot of the last available peers, at 50%.
@arunjagtap007 Sirji, I took 2 trade on both breakout candles, but in 1st trade my trailing SL hit & in 2nd sl was… https://t.co/6sA7NEWSiN
— Aashish Patel Tue Mar 30 14:11:35 +0000 2021
The footwear is distinguished by its pneumatic suspension, characterized by flowers with air damping (nicknamed Buncing Soles, something like bouncing soles), developed by the German doctor Klaus Martens, hence the name of the brand.
Like other brands, and in almost the entire productive chain, access into drops to the licenses to import and an unpredictable dollar, in addition to the economic crisis, finished deciding the definitive closure of Dr Martens.
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