The circular tailoring 'Made in Asturias' seeks prize
For Paula Currás (Gijón, 1989), fashion is still another branch of creativity that accompanies her since a child.He studied Fine Arts and Architecture and is dedicated to design in his different fields, "but with fashion he had a thorn stuck for not having studied with the 'feeling' he had and what I like," he recalls.He took it out in 2017 when he presented the Corsican brand, after assuming it as a parallel and sustainable project and after a lot of test-error.Next Sunday aspires to win the Allianz Ego Confidence in Fashion, a contest conceived to boost the creative and business development of young designers of the showroom allianz ego, in the Mercedes-Benz Fashion Week Madrid.
"The most important thing is that not only attends to the creative part of the parade, but investigates the general vision and its commercial possibility," summarizes a prize that values brand sustainability with an economic endowment of 6.000 euros to create a collection with which to parade in the next edition of the Allianz Ego catwalk and professional advice for six months.«Getting economic sustainability is the great challenge of young designers, especially those who have a very creative vision, because they have not taught us to generate business, to squeeze our artistic point to be able to live on it.I mean business management and sales channels, for example, ”explains Currás, who is the creative director of Corsicana.His partner, Ana Hernanz, attends to the commercial.
Its very feminine garment brand fuses different disciplines and interests: fashion, design, spaces, cinema, music, collecting and enduring.In Corsicana "we produce when the customer buys to avoid generating 'overeock' and squeeze all the possibilities of each piece".In fact, they have been working in 'Previous and remains a year, where they propose another way to participate in tomorrow's fashion."We do what we call a circular tailoring, which defends the reuse of the same pieces in order to extend her life," explains the gijonesa.When working on demand, he counts, they can afford to customize the garments before being produced."We do not want to become an atelier, but each client can customize their purchase in choosing fabric, color or sleeves".
