Meet the eight candidates for the Mercedes-Benz Fashion Talent award VEIN No. 15 Free and Wild
The brand celebrates its 18th edition betting on emerging talent and sustainability as key pieces of the future of national fashion.
As every year, Mercedes Benz Fashion Week applauds the proposals of the most outstanding designers to continue keeping the national brand in the spotlight of international fashion. Twenty-one editions have been completed since the firm became the catwalk's main sponsor, and, once again, Mercedes-Benz reinforces its commitment to Spanish designers, from the established to the youngest, thus demonstrating its firm commitment to fashion. Present and future of Spanish fashion.
From September 16 to 19, Madrid once again becomes the capital of fashion, celebrating the 18th edition of the Mercedes-Benz Fashion Talent award. An award that values the creativity and innovative character of new designers. The eight firms that will present their proposals will be 'Goodption', 'Morle', 'Karont', 'Temporal', '404 Studio', 'Montenegro', 'Delanovoa' and 'Puzzle'. To choose the winning collection, the jury will place special emphasis on the sustainability of their creations.
In this way, the contest continues its defense of ethical fashion, local production, the recovery of artisan techniques or the reuse of fabrics and garments (upcycling), among other initiatives. In addition, financial aid will be awarded to the winning firm to continue developing their project and their creations.
For years, Mercedes-Benz has maintained a close relationship with fashion, not only because of its faithful commitment to such an important sector for the Spanish industry, but also because of all the values that unite them: elegance in design, luxury and , of course, sustainability. In this edition, sustainability will be more present than ever: from its new stand in the 'Cibelespacio' inspired by the campaign 'We unite with the wind' to make all its factories carbon neutral through the exclusive use of renewable energies from 2022, to its fleet of 'Mercedes-EQ' vehicles that demonstrate that 100% electric mobility is possible.
In addition, on September 18, Carlos Duarte, founder and creative director of 'Duarte', will be at the stand to organize a colloquium with some of the firms that are candidates for this award. A meeting that will focus on issues such as sustainability, creativity, entrepreneurship and design. On the other hand, the occasion will be used to present the new 'EQS', the most advanced electric vehicle from 'Mercedes-EQ, a declaration of intent of how the brand understands sustainable luxury. Its range of up to 780 kilometers and the elegant design with clean lines earn it the badge of being the most aerodynamic mass-produced car in the world.
GOODPTION
J.C. Doggio
The Catalan firm was created under the watchful eye of J.C. Doggio. This designer has spent his whole life participating in upcycling projects where he imagines and redesigns garments from defects and scraps. Now, thanks to 'GOODPTION', you can create unique designs in a sustainable way that go far beyond traditional fashion.
Thanks to Mercedes-Benz Fashion Talent, J. C. Doggio has the opportunity to present his new collection 'LEGACY', where his dystopian vision of the future comes very close to a possible reality. The youth of tomorrow live in a world that is increasingly uninhabitable because of the evil deeds of their ancestors. A broken system where they have no access to fashion and are forced to develop their creativity and ingenuity to dress. With this proposal, the designer demonstrates that it is possible to make already existing garments that adapt, giving rise to new concepts, composing the different sizes without wasting fabric, creating wrinkles and sewing external darts that close the fabrics to the body. Through remnants and 100% natural garments, the lines are blurred, the silhouettes vanish, the seams are irregular... a moulage technique to create asymmetric shapes that convey the abrupt concept that 'LEGACY' represents.
MORLE
Jorge Moreno
Art, history and fashion, a concept that Jorge Moreno likes to intertwine and transform when creating his collections for 'MORLE'. A signature with which he always tries to convey a sense of reconstructed and conceptual elegance, with which the free individual development of each person is allowed.
The collection presented in this edition focuses on time, something that never seems to be enough. A precious, finite and essentially non-recyclable resource, hence the continuing concern about wasting it. Through the garments, it shows that time is change. It reflects the sense of history and the passage of time: a flapper dress quickly transports you to the 1920s, or the miniskirt identifies with the 1960s. In this way, fashion is defined by novelty, but also by repetition, reliving previous times over and over again. After all, styles disavowed by one decade are happily reclaimed in the next, characterizing the postmodern era as the triumph of nostalgia.
KARONT
Aleix Díaz, Robber Rodriguez and Paul Lorant
Aleix Díaz founded ‘Karont‘ after studying Fashion Design at IED Barcelona. Before that, he was already involved in the world of cinema and street culture. Months later, he teamed up with Roberto Rodríguez, better known under his pseudonym Robber Rodriguez, the designer who last year was proclaimed winner of the emerging talent award with his first collection at Mercedes-Benz Fashion Week Madrid.
Now, Paul Lorant from Granada, completes this trio of creatives to present 'THIRTEEN', his third collection through which he explores the reflections of the blood alchemist. This year's proposal is inspired by the spirituality of the experiences and teachings of life itself with the aim of showing a perfect version of the combination between art, fashion and graphics. The making of these garments are more versatile and have been worked from different styles, encompassing different unisex visions thanks to the good study of pattern design of garments and silhouettes. All this through screen printing, embroidery and sublimation techniques in order to best reflect the graphic work behind it and, therefore, show a good selection of quality fabrics.
TEMPORARY
Patricia Chamadoira
Patricia Chamadoira Agudo, after studying Cut and Dressmaking for two years and the Master's Degree in Fashion Design and Creative Direction at ESDEMGA, gave birth to the project of her life: 'Temporal '. Her interest in her old fabrics made her finish her studies with the 'Solstice' collection, managing to be one of those selected to win the 18th edition of the Mercedes-Benz Fashion Talent award.
This proposal is born from the idea of integrating a series of concerns that vibrate in different dimensions of fashion. On the one hand, as its name indicates, the collection refers to pagan rituals. On the other hand, to the clothing of the small communities that still exist today, which venerate fertility and harvest cycles. The creation process in these communities thrives on giving a second life to the materials that are at their disposal. The same process that has been followed in Patricia's collection, selecting the raw material in textile and antique markets. This way of proceeding makes each piece genuine, promoting ideas such as the particular story, since there is a very meticulous patchwork work behind it.
404 STUDIO
Anaïs Vauxcelles
Led by crochet master Anaïs Vauxcelles, '404 Studio' is the creation laboratory that focuses on seeking the unique and incomparable through a more contemporary perspective on the design and creation of knitwear. In this way, a result is achieved in which tradition comes into play to obtain a contemporary product. In addition, the firm always tries to merge fashion with different artistic expressions such as art and cinema. Each collection is inspired by a movie, regularly collaborating with different creatives.
The new collection by 404 Studio is inspired by the film 'La Planète Sauvage' (1973). A psychological drama that shows us the superiority of a race that considers itself the legitimate owner of a planet in the presence of small vermin, which in this case, we are human beings. This makes us reflect and adopt a new perspective on many of our customs and relationships with animals and the environment. The proposal that we will see in this year's edition reflects these main themes and extracts the idea of education, equality and respect between living beings. As a visual reference, he adopts the use of the colors and forms of the aliens, the landscape and the forms of nature.
MONTENEGRO
Nicolás Montenegro
Nicolás Montenegro began his path studying Art History but soon realized that his thing was fashion. In a quest to develop his own identity and to fulfill one of his recently deceased father's last wishes, he decided to found 'Montenegro '. A Spanish brand dedicated to ready to wear, evening and bridal. It is committed to the repopulation and work of small rural towns, working its products as much as possible within them. Her image is 100% committed to strong, authoritarian and independent women, based on the canons of atypical beauties and emphasizing fashion regardless of age.
‘Adrenalina’ is the name of the collection that will be presented for the contest: a party line for the upcoming SS22 season inspired by the Ibizan nights of the 2000s. Unbridled and adventurous pieces that stand out for their sequins, satin and prints.
DELANOVOA
Candela Nóvoa
Candela Nóvoa is the designer and stylist who founded her firm 'Delanovoa' after studying Textile Design and Fashion at ESDEMGA. Investigating the imaginary of vacations and sun and beach tourism, she finished her career with 'Cool people visit Benidorm', a collection that she will present in this MBFWMadrid contest created from the universe of the city of Benidorm.
The idea was born from the tourist boom in the area, a fascinating phenomenon that was a great opening to Spanish society at the time. Floral and striped prints, posters for aid stations, fridge magnets and souvenirs are some of the elements that come together in this proposal, condensed within a sixties aesthetic. The transversal axis of the collection is the hammock fabric, whose graphics are reproduced by hand in the rest of the materials, accompanied by vertical silhouettes and a saturated color palette.
PUZZLE
Cristina Ruiz
Designer Cristina Ruiz, who graduated this year in Fashion Design from IED Madrid, focuses on her past and her family influences, making tailoring one of the pillars of '< u>Puzzle'. Thanks to this signature and her strong, firm and ambitious attitude, she has managed to materialize her unique identity.
The collection with which he will debut as a young talent is inspired by color through light, the capacity for construction and deconstruction, and the personal experiences that human beings live throughout our lives and how these affect our way of expressing ourselves The hand-painted scarves are created based on a 'Zero Waste' technique, being able to dress it as a traditional scarf, or transform it into beautiful unique pieces by combining two or more together. In addition, we see nods to his passion for tailoring. He has deconstructed and played with the bases and elements of the traditional to design a daring and different tailoring collection. But the most important thing, more than a simple collection of clothes parading on a catwalk, for Cristina it is a collection with which I wanted to reflect her personality, character and identity.
You can see all the details of the Mercedes-Benz Fashion Talent and more information about the candidates at www.mercedes-benz.es
_
