For months we could see that the Colombian singer, Maluma, attended various events in which he wore from Versace, even on several occasions he accompanied Donatella Versace.So, becoming the new face of the Italian luxury brand for this last campaign was not a surprise.
The "Hawai" interpreter shares prominence with his Buddha dog in a series of images taken by the Mert Alas Alas and Marcus Piggott photographic duo.
In the photographs you can see Maluma wearing looks from the spring/summer 2022 collection of Versace, including a university jacket finished with a variety of patches with motifs of the brand and "Donatella" embroidered in the heart.
"When I met Maluma for the first time, I immediately felt his energy and his captivating personality," said Donatella Versace, creative director of Versace, in a statement.
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“It's an advanced mind and is never afraid of challenging yourself.It is the type of man who makes a difference and makes the world a better place, this makes it the perfect man of Versace!I am very excited to have Maluma in my new spring/summer campaign ".
Maluma, meanwhile, described the experience as a "dream come true of being the face of an iconic fashion house like Versace".
“Fashion is one of my greatest passions outside of music and being part of Donatella's vision and the Versace family is an honor.Together, we have created memorable moments with personalized performances and red carpet looks, magazine covers and the incredible Met Gala 2021 design "".
“With this campaign we are creating more memories as a fashion family together.One of my best moments for 2022 will be my Buddha dog in his first campaign with me: man's best friend joins fashion.This is for many more memories with my Versace family ".
“With this campaign we are creating more memories as a fashion family together.One of my best moments for 2022 will be my Buddha dog in his first campaign with me: man's best friend joins fashion.This is for many more memories with my Versace family ".