Huawei is committed to fashion with Huawei P50 Pocket, the perfect mixture of technological aesthetics and smart photography
Huawei Consumer Business Group (CBG) today announced its latest high-end foldable smartphone, the HUAWEI P50 Pocket. The latest expression of HUAWEI P Series DNA is designed to allow consumers to explore the perfect blend of technological aesthetics and intelligent photography. Setting a new standard for industrial smartphone design, Huawei has joined renowned couture designer Iris Van Herpen in a cross-industry collaboration to create the HUAWEI P50 Pocket Premium Edition. The latest high-end smartphone takes HUAWEI Image™ to a new level, with the enhanced HUAWEI XD Fusion Pro imaging engine, which now supports Ultraspectral Camera technology. Additionally, the all-new hinge design allows the smartphone to fold seamlessly into a slim and compact form. The user experience incorporates important improvements, since the main screen offers a great visualization and the screen of the lid presents new ways of interacting with the device.
HUAWEI P50 Pocket features the new generation multi-dimensional lift and hinge design, allowing the smartphone to fold smoothly and achieve a slim appearance. Measuring 6.9 inches when open, the screen offers an immersive viewing experience with highly detailed and smooth images. Also, being a 21:9 screen, it has an incredibly wide perspective that is perfect for audiovisual content. The Cover Screen smart display provides notifications and allows users to access certain services quickly and easily, without the need to unfold the device.
“At HUAWEI P series, we have never stopped exploring the possibilities of technological aesthetics and intelligent photography. This time, with HUAWEI P50 Pocket, we have once again made a breakthrough in technological aesthetics and smartphone design. This is what has allowed us to offer an improved foldable design, as well as better photography and more exciting interaction experiences,” said Richard Yu, CEO of Huawei, CEO of Huawei Consumer Business Group, and CEO of Huawei Intelligent Automotive Solution BU. .
The art of light and shadows, molded into a foldable smartphone
HUAWEI P50 Pocket is available in a special color: Premium Gold, where art, brightness and textures stand out.
The Premium Gold color, available on the HUAWEI P50 Pocket Premium Edition, has been designed in collaboration with renowned couture designer Iris Van Herpen and is governed by the principle of "symbiosis". The back of the device captures the shadows and texture of the earth, brought to life by advanced 3D micro-sculpture design.
HUAWEI P50 Pocket also adopts the characteristic dual-ring design of the HUAWEI P50 series, in which one ring incorporates the camera module and the other the smart display. This forms an eye-catching duo that instantly stands out.
HUAWEI P50 Pocket folds seamlessly into an ultra-thin and lightweight body, making it comfortable to hold. Unfolded, it incorporates a large 6.9-inch screen and a format that offers an extraordinary experience when watching videos or movies. In addition, it has a pixel density of 442ppi and supports 1.07 billion colors and wide-range P3 gamut, delivering incredible color authenticity and pristine image quality. The display also supports a refresh rate of up to 120Hz, as well as a touch sampling rate of 300Hz. Additionally, support for high-frequency PWM dimming at 1440Hz ensures users' eyes are always protected.
After the culmination of years of R&D, the new generation multi-dimensional hinge has been developed, a complete improvement on its predecessor with an even shorter radius. Combined with the unique Multi-Dimensional Lifting design, it allows the device to be even slimmer and produces a smoother screen when unfolded. Innovative materials such as zirconium-based liquid metal and 2,100 MPa ultra-high-strength steel are also used to construct the hinge system, further improving the reliability of the folding mechanism.
Ultraspectral Camera Array: a new breakthrough for HUAWEI Image™
The Ultraspectral Camera Array is the latest product born from Huawei's relentless pursuit to improve camera technology. It consists of a 40MP True-Chroma Camera, a 13MP Ultra Wide Angle Camera, a 32MP Ultra Spectral Camera, a 10 Channel Ultra Spectral Sensor and an Ultra Spectral Illuminator.
From the iconic dual-camera system of the HUAWEI P9 series to the HUAWEI P50 series, which introduces HUAWEI XD optics and True-Chroma imaging engine, each generation of the HUAWEI P series has represented a breakthrough. Building on the foundation of the solid camera technology found in previous HUAWEI P Series devices, the Ultraspectral Camera Array has even better image reproduction capabilities, enabling the HUAWEI P50 Pocket to capture more nuanced details and produce images. even clearer. HUAWEI Ultraspectral Camera incorporates the HUAWEI XD Fusion Pro imaging engine to deliver images with more depth and layers in the frame for a better photographic experience.
HUAWEI P50 Pocket features portrait mode selfie algorithms with the rear camera and uses the large camera sensor to boost low-light performance, allowing the foldable smartphone to make the most of its design and allowing users to users to take quality selfies. No matter if the user is shooting backlit or low-light surroundings, the rear camera always takes portraits with detailed, natural-looking skin.
HUAWEI P50 Pocket's Ultraspectral Camera combines powerful hardware and software, as well as adjusting over 2,000 colors across the full P3 color gamut, so users can accurately capture what they see. As part of the HUAWEI P50 Pocket Ultraspectral Camera, the ultra-wide angle lens has a 120-degree field of view, making it a great camera for capturing beautiful views, and offers macro photography with impeccable clarity. Thanks to the Fluorescent Ultraspectral Photography[1] function, HUAWEI P50 Pocket can also capture content and details that are not seen by the naked eye, allowing users to reveal patterns that were previously hidden from the naked eye.
HUAWEI P50 Pocket introduces sun protection detection for the first time[2]. Accessible via the Mirror app, this handy feature visualizes the extent of sun protection on the skin to help users check for uncovered spots and prevent sunburn.
Innovative interactions
The HUAWEI P50 Pocket Cover Screen supports displaying notifications, scheduling, calendar, music, weather, and controlling other functions. In addition, there is a wide range of themes available for users to customize their home screen interaction experience. Content and services seamlessly flow between the two screens and users can even access the camera from the home screen. Petal Maps is also available, offering seamless navigation with over 260 million points of interest and over 40 navigation languages integrated into the service.
HUAWEI P50 Pocket also supports Super Privacy mode. For maximum privacy when the device is folded, HUAWEI P50 Pocket automatically turns off cameras, microphone and location, and turns them back on when unfolded. HUAWEI P50 Pocket has a 4,000 mAh battery and includes the 40W HUAWEI SuperCharge charger for fast and effortless charging.
HUAWEI P50 Pocket is equipped with some of the most cutting-edge technologies to deliver great user experiences. The high-end Snapdragon 888 4G chip ensures superior performance and fantastic versatility in various scenarios.
Access to a wide variety of applications and services with AppGallery and Huawei Mobile Services
Thanks to AppGallery, HUAWEI P50 Pocket users will be able to access their favorite apps and games while protecting their privacy thanks to the four-layer detection mechanism built into the phone itself. Users can use AppGallery to access a wide variety of global and local applications distributed in 20 different categories, thus getting even more out of their devices with the range of innovative services of Huawei Mobile Services: from Petal Search, the mobile search engine powered by AI that offers access to shopping, travel, news, images and much more, to the fantastic navigation capabilities of Petal Maps, plus a huge range of themes available for download on Huawei; now it's easier to personalize your HUAWEI P50 Pocket to suit your needs.
Take care of your phone with HUAWEI Care
Based on its commitment to its customers, HUAWEI has also included HUAWEI Care with every new HUAWEI P50 Pocket purchase. Customers can take advantage of the HUAWEI Protection Plan, which includes free 6-month screen protection against accidental damage. Another key benefit is access to certified technicians at the HUAWEI Authorized Service Center, with all repairs submitted to quality service, using genuine spare parts to cover damage and issues.
This offer is available for HUAWEI P50 Pocket purchased between January 26 and February 28, 2022 and can be activated through the MyHUAWEI app between January 26 and March 6, 2022 and within 7 days from the product activation date.
Prices and availability
HUAWEI P50 Pocket is powered by the high-end 5nm Snapdragon 888 4G chip. Available with 12 GB of RAM and 512 GB of storage, the new flagship smartphone can be purchased from January 26 through the Huawei Store, Huawei Physical Stores and regular points of sale in Premium Gold colors, for a price of €1,599. .
[1] Only some models sold in certain markets support this feature. Actual user experience may vary.
[2] HUAWEI P50 Pocket is not a medical device. The results generated by the sun visor detection function are for informational purposes only. Only some models sold in certain markets support this function. Actual user experience may vary.
