Fashion needs to be more sustainable and these brands are committed to transformation
Mexico - Covid -19 Pandemia has caused innumerable changes in people and in its way of understanding the world.One of them has been an increase in environmental awareness and a desire to transform their habits into the planet.
According to a study conducted by Boston Consulting Group in eight countries, as a result of health contingency people are more concerned with addressing current environmental challenges and are more committed to changing their behavior for sustainability.In fact, 70 percent of respondents said they were now more aware that human activities threaten the weather and damage the environment, so in the end they put people at risk.
The fashion industry has been found under the reflector for several years for its impact on the environment and now, with more demanding consumers on this issue, it is beginning to make root changes to reverse the practices that damage the planet.
According to the ANDuropean Parliament, the production of clothing, shoes and textiles is responsible for much of water pollution, greenhouse gas emissions and waste found in the world.It is estimated that to produce a single cotton shirt, 2,700 liters of fresh water are needed, which is equivalent to the water needs to drink a person for 2 for 2.5 years.In addition, it is estimated that textile production is responsible for about 20 percent of water pollution in the world.Within this point, synthetic textile washing releases approximately 0.5 million tons of microfibers to the ocean every year, which can end within the food chain.As for greenhouse gases, it is estimated that 10 percent of these gases worldwide correspond to the fashion industry.
One of the big problems in the industry is the waste of clothing and the number of garments ending in garbage dumps.One of the habits that affects this is that people are throwing more clothes and donating less.Globally, less than 1 percent of clothing is recycled.
However, not all bad news.More and more initiatives are emerging that seek to combat these challenges.Regarding consumption habits, projects that encourage clothing recycling grow, brands are implementing garment repair programs and there are more e-commerce sites of second-hand or pre-arreFrom this luxury fashion platform.In addition, more and more brands are committed to the use of recycled or sustainable materials, such as bioplastics created with banana peels, animal skin substitute made with nopal and organic cotton, to mention some.
On the occasion of ANDarth Day, we highlight some efforts that fashion brands in the world are making to reduce their impact on the health of the planet.
Adidas Originals
The brand recently launched its most sustainable version of the Stan Smith silhouette, mylo, which is made of mycelium.This material is the food of fungi, small interconnected and renewable filaments that extend under the ground.To obtain these fibers, Adidas uses an avant -garde vertical agriculture technique in a controlled laboratory where mylo takes less than two weeks to grow.
As a complement to this launch, and its commitment to help eliminate plastic waste on the planet, launched a university contest in Mexico named Design Your Greens!Together with Innvictus, Liverpool and TAF stores, the brand is calling graphic design students, fashion design and industrial design to send a creative proposal according to their discipline that focuses on creating a greener world.Students can base their proposals on recycled and sustainable materials, and these must be accompanied by a message that awares at sustainability from their area of specialization.The call will be open until May 12, 2021 at www.Stansmithdesignyourgreens.mx
The North Face
This year the brand launched its sustainable collection, Time For Change Sustainable Collection 2021, which enjirles several actions that increasingly bring their products closer to sustainability.The collection consists of sustainable eco products made with recycled plastic bottles.Within the garments are jackets, vests and parkas designed for mountain activities.These have synthetic insulation that reduces heat loss for low temperatures and is water repellent.
The North Face recently announced a commitment that all its products are made of recycled materials by 2025.To achieve this, they have already begun to launch programs and initiatives in favor of the environment.One of them is the Renewed program that encourages the donation of used garments.Another is to offer renovations and repairs in their products.And the Bottle Source Collection initiative consists of collecting plastic bottles in the Himalayas to recycle and use as raw material in models such as Himalayan Bottle Source sweatshirt.
Soon they will present their flagship collection "ANDxploration Without Compromise" in sustainable garments.These will have at least 75 percent of their recycled, organic, regenerative or responsible origin materials.They will also use non -perfuorized chemicals in water repellent finishes.
Aldo
The Canadian Footwear firm conducted a study in which it discovered that 77 percent of respondents consider crucial that firms are sustainable and respectful of the environment.However, 44 percent seek a balance between style and sustainability.Based on these results, they created a collection made with materials that take care of the planet.Within these, its own technology called Cleanstep stands out, which is a composite material at 50 percent of algae biomass that help clean and filter contaminated water and polyurethane strips.
The Aldo Love Planet collection includes sneakers made with recycling polyester and ANDva de Alga foam templates.They also have sandals made with Cleanstep, with polyurethane straps based on water or manufactured with recycled pet bottles.
C&A
The brand launched for the third time its Wear The Change collection that focuses on which all garments are made with sustainable materials and are manufactured with processes that take care of the environment and see the well -being of the workers who maquilan them.The collection that has an aesthetic of the seventies is inspired by a reconnection with the planet.In addition, on the occasion of social isolation that has been experienced in the last year, the collection also seeks to inspire a human connection that one to love for nature and earth.
Among the materials they use for this collection, organic cotton stands out, the most sustainable viscose that guarantees that it does not come from in danger of extinction, vegan skin of caval of Mexican origin and recycled polyester.Den denmaterial.
Dior
Maria Grazia Chiuri has distinguished himself by renewing the brand.The designer began with a gender message, creating expressly feminist garments, but from the latest Ready-To-Wear collection presented in 2019, began a dialogue about sustainability.Although at that time he declared that a sustainable collection is not something that is done quickly because it is a very complex issue that is not only materials, but all kinds of processes, it was a path that the brand wanted to explore.In that collection presented in Paris, the catwalk dressed in trees and flowers that subsequently allocated to plant in different parts of the city.
Where the brand is more advanced on this subject is in its beauty line.In 2020 they launched their star product, the super potent serum part of the Capture Totale C line.AND.L.L. ANDnergy.With the launch they also renewed all the packaging of the line with a more sustainable vision.They reduced the size of their packaging by 28 percent and exchanged the glass bottles for glass, which saved 34 tons of plastic.
