The fashion world loses one of its greatest.Pierre Cardin, one of those responsible for the golden era of fashion in the twentieth century and the man who revolutionized the sector with the prêt-à-porter and his futuristic designs, died on Tuesday at age 98 on the outskirts of Paris, the city from where he created an international empire that continued to direct until his last breath.
The visionary and pioneer of accessible design died in the American Hospital of Neuilly, west of the French capital, as the family has informed the France Presse agency.The cause of death has not been announced."It's a day of great sadness for our whole family.The great designer who was going through the century leaving France and the world a unique artistic inheritance in fashion, but not only, ”they just said their relatives in a statement, in which they declared themselves“ proud of their tenacious ambition andthe audacity of which he showed his whole life ".
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Born on July 2, 1922 in San Biagio di Callalta, Italy, such as the youngest of the seven children of a family of farmers, Cardini Costerwho would end up being known as Pierre Cardin was just two years old.A past that this "man made to himself" proclaimed himself proud."I am a suburbs kid.And I became Pierre Cardin, ”I used to say, immediate.But his glow.This man "of multiple talents and inexhaustible energy", as his family defined it, was an tireless worker who still at 98 years continued to direct his emporium, who also knew how to open to a market in his unsuspected origins: Asia.In 1957, he traveled to Japan for the first time, when he was still a country in full reconstruction.And in 1979 he was already organizing parades in a very distant China of being the focus of the luxury that is today."Work, work, work," he replied a few years ago when asked about the secret of his eternal youth.
His contact with the profession that would end up revolutionizing began very early.At age 14, he entered as a tailor apprentice in Saint Etienne.During World War II, he worked as an accountant for the Red Cross in Vichy, until in 1945 he finally reached a Paris that he would not leave again.After a first step by the Maison Paquin, where he designed the costumes and masks of the film La Bella and La Beast, in Christian Dior's first employee, Le Monde remembers.Nor did it last long there.In 1950, he opened his own Maison and began to shake the world of fashion with his inspired designs, as he said, in the work of a sculptor: "First I believe the forms and then try to incorporate the body into them," he repeated.
Cardin created their empire based on needs: those of the workers.In the mid -twentieth century, he saw a niche market, a possibility, in dressing all those women who, after World War II, decided to leave their homes to join the labor market.The low cost stores of the moment did not exist, and most of them could not allow haute couture suits.Hence its success, which exploded through umbrella licenses, wallets, handkerchiefs and countless objects."I was sure of myself.I didn't believe in haute couture.I thought: ‘If women work, who is going to dress them?” He defended in September in Le Figaro.“There were no longer reasons to create exclusively, which became important was creation, the invention in design.Wanted to be different from others, be individual through creation.What means never copying or imitating.Most of the people's fashion people are called creators but they are imitators.My ideas, I always had them.I may be bad, but experimental ".
A recent documentary, released at the end of September, and that long interview with Le Figaro, the French newspaper, were some of Cardin's latest appearances.Then he was happy, proud of a long and fruitful race.“When I launched the prêt-à-porter in 1959, I fell to the worst criticisms.The world (fashion) considered it inappropriate to do prêt-à-porter when it came from haute couture.Pierre Bergé even said: ‘In three months, no one will hear about it’.And then (Yves) Saint Laurent did the same after me, pretending he was the first!Nobody’s Perfect ”, nobody is perfect, Ironized then.
However, his fame solidified also wearing the celebrities, artists and powerful of the time: he rubbedthe French actress with whom she lived a passionate romance later transformed into a friendship that lasted until the death of the French in 2017.She also inspired one of the few regrets of this man who always looked forward.He would have liked to have a son and that Moreau was his mother, he said in the newly released documentary.“I could have done it, I had the mother, Jeanne (Moreau).She wanted to marry, but, you know, marriages with actors, better to be prudent ... I was the one who refused.I was very seductive, young, I was not physically bad, that served me, in fact.But I always drove myself.I didn't want to be Mr. Moreau, and she wouldn't have wanted to be Mrs. Cardin.Without a doubt, it was a kind of ridiculous pride, ”he lamented.
In 2017, Cardin went to Barcelona to present a play that he produced and whose costumes also created.So, in an interview with this newspaper, he said."Beauty is cruel when one is an age.Dorian Gray's problem exists.In theater we precede what life is ".I also assured then, just three years ago: “I don't feel old.I'm still drawing, but my passion is theater.At the beginning of my life I wanted to be an actor.I've been dedicated to theater for 54 years, I am the oldest theater director in Paris ”.Then he discarded the idea of retirement: “Free time is death.The family grows, love is made, pleasure decreases, work concludes...It only remains to be ".
His eagerness to go always further regretting, in the last days of his life, he could not have realized another of his dreams: traveling to the moon.But on earth, his achievements were not minor, as his family stressed on Tuesday."Supreme Consecration, was the first designer that entered the Academy of Fine Arts, making fashion recognize as a complete art".