Colombiatex de las Américas 2022 has its programming ready | THE UNIVERSAL - Cartagena
Trends, fashion, knowledge and business come together in one place. This is Colombiatex de las Américas 2022, the event that traditionally takes place in Medellín and that this year will take place from today, January 25, until the 27th of the same month. Read here: Colombiatex 2022: sustainable fabrics will be protagonists .
The programming for its visitors is ready, because in it you can see the different events that have competitiveness in the fashion industry as a key factor. Colombiatex promises activities full of enjoyment and great experiences in these spaces by brands and experts. All academic programming is with free admission in Plaza Mayor and in the Metropolitan Theater of Medellín.
ACADEMIC SCHEDULE:
Day 1 Tuesday January 25
- Autumn Winter Macrotrends 22-23. Inspiration for innovation
By: Maite Cantero, Coordinator of the Inexmoda Knowledge Laboratory and Juan Fernando Loaiza, specialist in economic research at the Inexmoda Knowledge Laboratory.
9:00 a.m. - 9:40 a.m.
- Futures of fashion. Challenges and reconfiguration of the industry in times of digital and environmental convergence
By: Laura Novik, Expert in future and sustainability for the fashion and design sectors.
10:00 a.m. – 10:40 a.m.
- Autumn winter fashion trends 22-23
By: Sofía Arango, Fashion designer and fashion research specialist.
Sara Carvajal, Fashion designer and specialist in trends.
11:00 a.m. - 11:40 a.m.
- The 10 P of your digital route
By: Laura eRRe, Marketing and Business Strategist.
12m - 12:40 p.m.
- Innovation for the future of fashion How to start today?
By: Carolina Gaitán, Expert in digital transformation and sustainability for the Fashion System; Salvador Barrena, Expert in digital transformation for the Fashion System; Juan Fernando Loaiza, Specialist in economic research at Inexmoda; Rubén Valencia, Productivity expert for the Fashion System
Moderated by: Maite Cantero, Coordinator of the Knowledge Laboratory at Inexmoda
1:00 p.m. - 1:40 p.m.
- The new suit of the emperor: The new reality of the fashion industry in Colombia
By: Camilo Herrera, Founder of Raddar
2:00 p.m. - 2:40 p.m.
- The new challenges in brand management: Resignifying the fashion industry
By: Marisol Conover, Expert in brand DNA, design and fashion retail
3:00 p.m. - 3:40 p.m.
- The power of connections
By: Ana María Cardona, Social communicator and alliance developer at Inexmoda.
@devisopod I also haven't drawn anything new in a long time, I haven't even worked on my 3D stuff. Just try to at l… https://t.co/cnLtf7NBzD
— MatMADNESS Sun Jul 18 16:58:27 +0000 2021
Daniela Londoño, Product Design Engineer and Strategic Designer at Inexmoda.
4:00 p.m. - 4:40 p.m.
DAY 2 WEDNESDAY, JANUARY 26
- CONSUMER KNOWLEDGE
By: Laura Osorio Damelines, Consumer Research Specialist at Inexmoda.
9:00 a.m. - 9:40 a.m.
- INTERNATIONALIZATION AS AN ENHANCER OF INNOVATION
By: Angélica Charry, Leader in Parcel and Cargo Strategy for LATAM at UPS.
10:00 a.m. -10:40 a.m.
- DIGITAL SALES IN THE FASHION SYSTEM
By: Pablo Rubinstein, Expert in commercial strategy.
11:00 a.m. -11:40 a.m.
- DESIGN FROM THE CONSCIOUS ENCOUNTER OF CULTURE
By: Luis Daniel Ágreda, Bolivian Designer.
12m - 12:40 p.m.
- DISCUSSION: OPPORTUNITIES FOR COLOMBIAN DESIGN IN THE MIDDLE EAST: THE UNIQUE EXPERIENCE
By: The designers of Alado, A New Cross, Laura Laurens and Priah will narrate their experience in the Middle East in the framework of the Unique program, Fashion Trust Arabia Special Edition, and what opportunities they found for Colombian design.
1:00 p.m. - 1:40 p.m.
- 2023 CONSUMER MENTALITIES UPDATE
By: Laura Marín, Head of Design in the Uni For Me category at Lafayette.
Estefanía Jiménez, Director of the design team of the Fashion Unit of Textiles Lafayette.
2:00 p.m. - 2:40 p.m.
- WHERE DOES INNOVATION START?
By: Daniela Londoño, Master in Innovation and Strategic Designer of Inexmoda
3:00 p.m. – 3:40 p.m.
- FOUR KEY CONSUMER TRENDS FOR 2022 AND BEYOND
By: Victoria Chapman, Trend Consultant at Trendwatching.
4:00 p.m. - 4:40 p.m.
