Boom of the Metaversos: Yahoo will launch a limited collection of physical and digital clothing from Pokémon
To celebrate the 25th Anniversary of Pokémon, Yahoo Ryot Lab, the award -producer of immersive stories of Yahoo, associated with Selfridges and the London fashion designer Charli Cohen, who appears on the list of 30 children under 30 years of Forbes, to launchElectric/City, a unique immersive purchase experience in its kind.
The collaboration will offer fans an exclusive access to discover and buy limited editing garments of the Charli Cohen X Pokémon range, as well as an exclusive range in digital format.
Both collections can be purchased in Selfridges as of October 1, 2021, as well as in Electric/City.
Unique experience
The digital environment will allow fans to discover Cohen's collections through a 360 -degree immersive video experience, in which buyers can explore within a "cyberpunk" vision of fashion capitals around the world, decoratedWith neon posters inspired by the iconic Pokémon, Pikachu.
The points of sale within the virtual world will allow fans to buy items from Pokémon's physical collection to be delivered in their homes.In collaboration with Charli Cohen, as well as with its Blockv, Wolf 3D and Aircards, Yahoo Ryot Lab created an additional digital collection as designer, independent of the Pokémon collection, so that fans can acquire it exclusively in the virtual store3D immersive, which can be accessed in mobile browsers and desktop computers in Electricity.co as of September 28.
Charli Cohen digital garments that are bought in Electric/City will be exchanged in a web -based digital portfolio and protected by an account, provided by Blockv, which will allow new owners to be shown on different digital platforms.
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What unlocks the physical collection Charli Cohen for Pokémon?
Charli Cohen's digital garments unlock:
"We are focused on helping creators and brands to give life to their immersive experiences through metaverso," said Sam Field, decreative director, Emea de Yahoo.
"In the last 18 months, we have seen a huge demand for immersive experiences by consumers. For Electric/City, we have built what we call Brandiverse: a hybrid of emerging technologies that create immersive brand experiences on scale. This project combinesVirtual 3D environments, 4K video transmission, 3D design software for digital clothing, movement capture, digital collectibles with blockchain, augmented reality and much more, "Field said
"As an industry rooted in innovation, our brandiverse fits naturally with fashion brands, adopting the power of immersive narration to allow people to explore their identity through the fashion of new forms and throughout their physical livesand digital. The combination of The Pokémon Company International, Charli Cohen's approach in fashion inspired by technology, and a power of retail sale as Selfridges makes an incredibly exciting collaboration, "said Yahoo's director.
As part of the digital store, Yahoo Ryot Lab was also associated with Charli Cohen, Selfridges and Blockv to carry out a three -day launch promotion in the store from October 1 within the Selfridges itself.
Visitors who attend the famous London store can participate by registering to get a digital purse and scanning a live screen to have the opportunity to win physical awards or one of Cohen digital collection objects.
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Yahoo Ryot Lab uses a series of latest generation production and distribution technologies to create immersive experiences for customers.This includes an internal XR study in London, which can produce 3D content of the highest quality, including RV and RA experiences, using volumetric capture, XR settings for movement capture and Ra transmission technologies, as well as distribution platformsLeaders in the industry that reach audiences on all the screens in the world.
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