Balenciaga presents its new collection with a chapter of ‘Los Simpsons’
La firma Balenciaga, fundada en 1917 por el español Cristóbal Balenciaga, rompió este sábado los esquemas de la Semana de la Moda al presentar su colección primavera-verano 2022 con un capítulo original de Los Simpsons.
The parade, which had been summoned by invitation, opened with a red carpet in which Naomi Campbell or Cardi B participated, among other celebrities, wearing the firm's designs.
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But once in the room, a film screen illuminated to start projecting an original chapter of the mythical cartoon series, in which Homer Simpson tries to fulfill his wife Marge's dream by giving him a Balenciaga dress for his birthday.
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Marge tries to take him for a whole day without staining him, knowing that in the end he will have to return it for his very high price, but Demna Gvasalia, the firm's designer, excited by this gesture, travels to the town of the Simpsons, Springfield, to turn it intoThe star of his parade and take all the neighbors to Paris to be models for one day.
"Parade on a catwalk? What superficial. Well, just this time, for the investigation," says Lisa Simpson, the applied daughter of Simpson marriage with a red flight skirt dress and her traditional pearl necklace.
Among the integrated characters were Gvasalia himself, but also Anna Wintour, head of the American edition of Vogue embodying the role of fashion mandamás.
The video, which can be seen on YouTube and through the brands of the brand and the Federation of Haute Couture and Fashion, organizer of the catwalk, accumulated more than 75,000 visualizations just two hours after its first diffusion.
After a year and a half of virtual catwalks through the pandemic of the Coronavirus and when numerous brands have already decided to return to the face -to -face parades, Balenciaga showed that the alliance of digital and live experience can bring numerous and ingenious benefits to the industry of the industry of thefashion.(YO)
