Armand Basi returns sustainable, without gender ... and with an Onlyfans account
It becomes more vital and transgressive than ever the famous Spanish firm Armand Basi.Brand founded in Barcelona in 1987, whose project has decided to relaunch its owner, the Spanish group Basi.One of Spain's largest fashion distributors as a company in charge of supervising business for the country of Nautica, Cole Haan and No Name brands, part of a business model that the company is responsible for completing from Armand Basi Basi.Own fashion brand with which they operate through different categories of products such as textiles, accessories and perfumery, in more than 50 countries, such as Spain, the United States, Russia, Saudi Arabia, Argentina and China, which thus enters aNew growth stage with an eye on highlighting in the field of “premium” brands.
As fundamentals of this new “life cycle” in which the brand is now adheredto give Armand Basi of a renewed image much more attractive.Some bases that in this way could well leave around the points of sustainability, matter in which the new Armand Basi will try to stand out betting on high quality timeless collections, and in limited edition, made of recycled fibers and that encourage theadoption of a new more sustainable consumption model.And on the other underlining his subversive spirit, betting on it, in terms of design, for risky neutral patterns and by a new creative structure that will be based on the development of capsules collections in collaboration with outstanding design figures.A new policy that in this case has been inaugurated Eva Basi, granddaughter of the founder of Armand Basi and trained at the Bau Design School in Barcelona, as a creative director of the firm, along with Joan Ros, designer specialized in tailoringResponsible for conceiving the “Project 01” collection shown as an opening of this relaunch.
"Armand Basi", which "was one of the referents of the Spanish design of the eighties, presenting its collections in international catwalks and opening its first store in London," now "trusts" in a new business model that will be promotedStarting from the "development of independent capsules in collaboration with new talents from the world of fashion and creation", explain from Armand Basi through a statement through a statement.In this sense, the “Project 01 collection knows no genres or seasons”, and “has been created by a young team that has opted for a more responsible and sustainable consumption model”.For which it has been decided to carry out its preparation in Lleida, thus promoting production in proximity, doing so by means of limited edition “so that waste cannot be generated”, and resorting to all this to the practice of “UPCyCling”.Since "most of the fabrics" used in the collection, are fibers that have "recovered from the surpluses of fashion companies".Raw materials among which, how could it be otherwise, there are also "materials from the old brand collections, as well as buttons, zippers" or "labels".
With an Onlyfans account
As for more details about this collection, Joan Ros's proposal for the house was released this last Thursday through an event organized at the Casa de la Moneda de Barcelona.A sort of parade as a “After Party” developed under the slogan “Boicotea your legacy”, which was responsible for putting the clearguilar Barcelona DJ rhythm and of which a small sample can be visualized through the controversial social network Onlyfans.Platform in which the firm has opened an official account, and in which, in the company of the “parade” video, it has not hesitated to publish a kind of manifesto.
In this way, on the occasion of the presentation of “Project 01”, whose garments are already available and for sale on the brand's online page, Armand Basi says “Welcome the punk.Welcome to the elegant.Welcome incoherence.Welcome the answers, the rules of rules, money lovers and those who squander capital.Elegant and young elderly welcome rude.Welcome again to Armand Basi ".
Answer spirit
Trying to deepen already in the direction of the garments and at the bottom of this first collection designed by ROS, formed in the BAU and in the Sto Martins Central of London and awarded the prize for the best emerging designer in Spain in 2015, it is treatedof a proposal with which the rules of traditional tailoring are sought.Field to which he is looking to turn around, explain from Armand Basi, betting as inspiration for an answer universe coming from the counterculture of British youth.
"This first 'Project' seeks to end the classical elegance," they say without ambiguAnd that would be double what I would pay "," a bomber jacket for a company meeting "," a dress to embarrass your mother "or" a couple of underpants with which to go to your sister's wedding ".
Flames and timeless trapTojos, with recycled materials and lines without gender
On this series of daring premises, we find a collection built on the basis of a chromatic palette in which whites and black"Looking like silkiness".Materials used to shape a collection of lasted lines, we remember again that without gender and timeless, among which we will observe as distinctive elements as a tarm -made trapTojo.
"The entire collection is based on diplomatic line", which "represents the tradition of clothing", "but applied to garments that come from the counterculture", detail from Armand Basi.Fabrics from these textile surpluses have been modified by “manual processes, such as cuts and aerosol paintings that create a dialogue between traditional materials and those of own DIY production”."The trapantojo we find in the knitted fabrics, which seem to be destroyed but are made with an exquisite technique, expresses perfectly the concept of the collection".A proposal that ends up completing with accessories that also "create a visual game", while the "fire is shown as a recurring image", presenting "from its most explicit form to through those burns in the garments".
