Serrano, born as Elsa Romio in Calabria, Italy, arrived as a teenager with her family to Buenos Airesy since the 1960s she was dedicated to the haute couture design.During the 1990s he had his most popular years, when he was chosen to design dresses for media figures such as Mirtha Legrand, Susana Giménez (who used one of his designs in his marriage with Huberto Roviralta), Graciela Alfano, the then first ladyArgentina Zulema Yoma, and his daughter Zulemita Menem.
It was also, for example, in charge of designing the dress that Claudia Villafañe used in her marriage ceremony with the footballer Diego Maradona.Several figures lamented the death of Serrano, such as Graciela Alfano, who declared the Argentine portal Infobae that "deeply regrets" the episode, recalled his usual visits to the designer, and told how in the 1990He had started using his designs, until one day they didn't send him more dresses.Years later, Serrano told him that he had been at the request of Susana Giménez, for jealousy.
Lucía Galán, from the Pimpinela duo, Teresa Calandra and Zulema Menem were others who expressed their condolences through their social networks.Until this year, Serrano worked as part of the reality television show cut and clothing.