A 28 -year -old girl invoices 6 figures as a virtual fashion designer in metovers.
The big names of luxury fashion such as Gucci and Ralph Lauren are already immersed in metaverso, but this new digital era is also opening the doors to smaller designers, according to the BBC.
This is the case of a 28 -year -old digital clothing designer who is earning large money figures on the largest metoverso platform in Asia: Zepeto.
Based in South Korea, the app has almost 250 million users and allows users to create avatars or digital representations of themselves.
But these digital entities need garments and under this premise more than 1 have been sold.600 million virtual fashion articles.
And among the best known users in the fashion world of the platform is Monica Louise, a Canadian woman known as Monica Quin, who designs and sells digital clothes.
With her virtual designs, says the creator, perceives an "impressive 6 -digit salary" through her avatar Zepeto.
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The dresses, blouses and other Louise articles are sold using the Zepeto coin: Zems.These garments have a price of 1 to 5 zems.
Users of the platform buy zEMS with real money and creators, in return, receive 106 dollars, 93 euros, for each sale worth 5.000 ZEMS.
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"There are clothes that I can't afford to use in real life, but in the digital world I can get everyone," said Louise."I think this factor is important and for which I really feel attraction in this ecosystem".
Zepeto began his career 3 years ago and last month he obtained an assessment of 1.000 million dollars (884 million euros) in a financing round led by the Japanese conglomerate SoftBank.
Hybe, the company that manages the South Koreno BTS music group, was among investors and contributed around 41 million, about 36 million euros to the change.
Approximately 70% of its users who use the platform are women, including teenagers.The strategy director, Rudy Lee, explained that Zepeto is the first social network for many of its users.
Also, Zepeto also has other associations that present digital clothing representations of Ralph Lauren, Gucci and Zara.
For a few months, fashion has been gaining shine within this digital era and is enough with a simple brushstroke to understand that metaverso hides a huge business potential.
The Tokens firm.com has recently acquired 116 virtual land lots in the Fashion Street Estate district, in Decentraland (one of the most popular metavers right now), for about 2 million euros.The task of the action was to organize virtual fashion parades and events.
"We believe that the operation is like buying on Fifth Avenue in the 19th century or the creation of Rodeo Drive," he explained to Business Insider Lorne Sugarman, executive director of Metaverse Group, on the agreement of his company announced in November.
